[MV] SUNMI(선미) _ 누아르(Noir)

*The metaphor with the heart-shaped candies really got me. She literally shows how some people on social media are literally feeding their self-esteem with those 'candies' and keep themselves 'alive' because they're so obsessed with numbers and popularity. It's really sad.*

The messages in the MV aren't even subliminal, they're pretty obvious. I don't know why people find it hard to understand. She's literally portraying how far one can go for attention on social media and how they lose themselves in the process.

i hate the fact that this song ends

I don't think this song just means how fake people are on the internet. I think it also means like they are always smiling and doing things on camera but off camera they are sad and hurting . As sunmi got up she was wearing the shirt that says "unfollow" and hair clips that say "anxiety" i guess this could mean people see what they want to see but it's not enough and people can act happy but really be sad and hurting inside.sneak peek inside of a celebrities life.

Sunmi is exposing how fake the world really is while still giving a bop ♥︎

It's really cool how the producer of this mv was able to work in a lot of darker imagery while keeping the majority of the video bright and colorful. The contrast of bright and innocent looking colors with the darker meaning and concepts is really awesome and honestly brilliant. 10/10

I just realized why her eating the tomatoes would fit this concept and be considered deadly. The tomatoes are on a plate that is seemingly made out of lead, a very dangerous substance to ingest. Tomatoes will actually absorb the lead from the plate making them deadly if eaten. (I don't remember the term that was used to describe this.) This whole thing is a call back to the past when people thought the tomato was dangerous since people supposedly "died" because of it, when it was actually the lead plates the tomatoes were on. This level of detail, especially since it's rooted in history, is amazing.

This is just my theory that I'd like to share.
I feel like this song is about wanting fake people to stop acting like they care when something bad suddenly happens. The character Sunmi is portraying is like a celebrity that does concerning things to get attention. For example, Sunmi eats tomatoes despite being allergic to them. Tomatoes are known for giving people youthful skin so Sunmi eats them for that purpose although she is allergic to them. Another instance is when Sunmi takes a picture with pretty flowers even though she is also allergic since she was sneezing in the music video. The lyrics are like a message for people that only care when something bad occurs. Like how people pretend to pity a celebrity when they're involved in some kind of scandal. The line, ''There's nothing more with you," and "Now let go of me" is like saying someone should stop knowing people as someone who did something and they don't want to be remembered as that one person who did that. Like, "Oh you know that one girl that did ________ for attention? I pity her for trying so hard to be loved (An example only),". Sunmi might be saying how those people should let go of celebrities (in general) being known for a thing they've done in the past and wants others to move on. I don't know if this really makes sense but it's just my theory. In no way am I claiming that this is the meaning of the song. it's just a theory I had. I hope you enjoyed reading this though! Stay safe and have a great rest of your week!!

We need more legends like Sunmi. Shine bright queen

I’m glad celebrities are talking about how fake everything is on the internet, after all they know more than a regular person
I don’t need to know Korean to understand what she’s saying

This song and MV is severely underrated

This song is basically about how people would literally do anything to get the perfect posts and likes on their posts and attention from people on social media and IRL as well and end up losing themselves or getting in trouble or hurting themselves or even dying in the process it looks so bright and happy in the MV but in reality, it's so dark and sad and it has a deeper meaning when you really think about it it also has another similar meaning of Idols having to go through this kind of thing as well that's why it has a double meaning lol XD!~ 👀😱😱😱😱😭🥺💔💔💔💔

I know this video is supposed to have a deep meaning about social media influencers and self-degradation
*But why is Sunmi so beautiful????*

I also noticed
She hasn’t smiled even once, apart from the scenes that imply she’s being watched or on screen! A queen always serves concept.

Genuine question : why did this flop? This is an incredible song and not really a change of style for Sunmi, so it was right there for her fans to enjoy. And it came out right after her immense success with Siren, she was set up for success. Why did it chart so low in Korea?

here after tail teaser and shes still the queen of deranged concepts

No one:
Sunmi: out here exposing every social media influencers
💀

NOIR is a bop
Sunmi is a legend
Haters are quacking
The Queen has arrived

Idk why this song gives me a very weird vibe. Like I've already listened to it somewhere, like it's speaking to me. It just feels weirdly nostalgic

2 years ago, I never relaised how dark this was. Now I am older, I understand EXACTLY what this was about. I kinda wish I didn't mature. Things were so easy back then.

*Her lifeless expression is really giving goosebumps, the way she delivers this message really hits me hard*

She's eating mini hearts. Like the ones you get from Instagram, Vlive and other social platforms.
She's feeding on them. The hearts.

this song truly shows how dark the internet can be. anxiety and the stress of always having to get likes, follows, and etc... eventually makes her go crazy. such a sad song :(

Sunmi literally just describe gen z in a music video lmao

y'all slept on this comeback and im mad
edit: thank you for 8k likes omg that's crazy anyways continue streaming her music!

The irony of getting a facetune ad before this song

queen sunmi should do acting!!!!

This song was ahead of its time

in sirens music video a lot of people bullshited sunmi because she sneezed in her bare hands, and in 0:49 she picks up a paper and sneeze on it. queen

one of the message here is that people do anything just for fame.

Noir is the best song she made imo

진짜 누아르 뮤비는 매번 볼때마다 감탄인데... 노래 가사도 그렇고 뮤비도 그렇고 선미님이 전하고자하는 메세지가 진짜 귀와 눈에 때려박혀요. 현재 인스타그램 sns에서 오는 강박증.. 관심에 목이마른 사람들과 관심을 받고자 하는 과한 행동들 정말 ㅜㅜ 모든 곡들이 다 그렇지만 특히 누아르를 듣고 선미씨는 이제 완전한 아티스트가 되셨다는걸 더 느끼네요..!

sunmi said "society" before the joker

I don't need the english lyrics to understand what she's trying to tell. That MV is just awesome.

Wait a minute-
Was sunmi telling the death of different people with this MV
0:10 set house on fire for attention but ended up burning with it
0:30 drug overdose
0:47 had am allergy to the flowers which gave anaphylaxis reaction
1:02 felt lonely and unloved, committed suicide
1:21 had a life threatening disease that would kill her soon
1:29 ate poisoned food
1:37 got hit on the head with a wine bottle
2:17 got pushed into a shredder
2:21 stabbed while live streaming
3:16 got electrocuted in the rain

Even though the years pass by, this song is still perfect.

*The message of this music video is so powerful. That's the sad reality but she created art through those situations taken from real-life.*

*Sunmi is one of the most creative, beautiful, open-minded, talented, intelligent and versatile artists I know. it's your loss if you don't stan this amazing human being.*

The vocals, storyline, angles. This is one of Sunmi’s best songs, she’s thriving and puts so much work into her craft.

2023 still my fav song from her

This is one of the best kpop music videos of all times

This mv and song is so underrated. People sleep on Sunmi so much. She has such a unique, retro style of her own and her stylistic vocals is so gorgeous like she herself.

진짜 존나 세련됨 노래
언제들어도 좋음
10점 만점에 11점

I WAS OBSESSED WITH THIS SONG

I think that Sunmi is talking about the Noir of our century - people doing anything and everything, including life threatening things, just for the sake of likes and followers/subscribers, it talks about how people are addicted to the artificial sense of approval and them willing to risk their life for it. This is a very strong topic and i am proud of Sunmi for talking about this and i am proud to be a fan of her!💞💖💓 Sunmi fighting! 💜💛💞 (not even talking about how an absolute bop is the song itself tho, i love the 90s vibe sm!)

I really like that Sunmi chose to go with this concept. These days people don’t even care about having talent, they just want recognition/to be famous and they are willing to do anything to get attention. Sunni is an aesthetic queen 👑

Says noir as she’s in different bright sets wearing bright flashy outfits. Constantly hurting herself while trying to get followers and likes. Social media isn’t as bright as we’d like to think it’s actually dark and there’s a whole world behind the photo or video. Important message and personally one of my favourite song of hers

she is one of the few true visual artists in kpop. the consistency and creativity of her videography is incredibly unique.

Wow this really feel like Sunmis situation. People "Like" and "follow" her for this fake perfect image, whenever she shows her sad or off day side people freak out and bash her. Everyones been hating on her calling her an attention seeker since she cried on her livestream. And before that Sunmi was hated for not having the perfect body or attitude or face or makeup, the dumbest stuff.
So no matter how bad things get, she smiles in front of the camera, because it's all people care about :( Even if she's dying on the inside

Gashina: Milkshake
Heroine: Smoothie
Siren: Glass of water
Noir: *ALS bucket challenge*

The music video ever and the song ever

I just started getting into Sunmi because everything about her screams amazing. From looks to perspectives that she does with her songs. And to be honest this is actually really scary on how this is such a good depiction of how things are right now. It's how people do anything for views or acting like they are actually happy when they aren't. It just shows the reality that we are in. And the century we are in. People will do anything for views and clout now in days. Sunmi is such a good artist. I have always stanned her but I am diving more deeply into her music and personality. She is not afraid to show what she stans and does not stan for. I respect her a lot as a human and a celebrity. She truly is underrated.

Sunmi is one of those artists who never release a bad song.

A beautiful dark masterpiece. That is the sad reality of today's generation. Miss sunmi did THAT.

I love this song so much. The undertone of the instrumental and the way it's pitched gives this song such a distorted and unsettling atmosphere, and obviously the glitched voice clips as well during the song. The instrumental goes in different pitches which makes the song have a feeling of being off. The way that the mv is portrayed and also how Sunmi is singing, and the lyrics also gives that sense of feeling. Sunmi's delivery is on point. The way she sings has this sense of being tragic. She puts her soul into every word and you can really feel the way she's expressing the character in this mv. There's so much thought put into this song and mv, and you can clearly tell. Sunmi's genius is always a level beyond

everything about this song is perfect I will never get over it

im sorry for stanning this queen so late...

This is one powerful dark message, we risk our lives to just live in our fanatasy world of social media✊😔 we all believe social media is saving our lives and expanding our worlds which in a sense it may be doing so but wirh that the consequences are high too.

My favorite song from Sunmi

she is the best

She actually doesnt produce a single bad song after her solo career

*There's too much meaning in the song, love it*

it is the best song of any kpop soloist (my opinion)

I feel like this MV is about how people see trauma and tragedy on the internet as entertainment for them; entertainers/influencers are pressured to share any and all gnarly details about their life to be seen as “genuine” and to give viewers the “connection” they want, but then viewers and “fans” turn around and demand more or do not handle the trauma correctly. This is a great way to talk about parasocial relationships that fans have with celebrities and how people consume trauma p*rn and think they are being compassionate while they watch someone break down very publicly.

im pretty sure the message behind this mv is that social media harms your mental health.
like you see how densensitised she looks through the whole song, even in extreme situations such as the cake and the car setting on fire.
it also highlights how much harm people can potentially cause to themselves, mentally and even physically, just for the likes, follows and all around social media clout (the knife game and then you see a chopped finger later on in the mv).
i also adore the references to a bunch of trends in this like going live all the time, the ice bucket challenge, the finger knife game challenge, the heart shaped pill shots that look like health sponsors and ads etc
anyways stan a woke goddess 🤘😔😤

I will never not be impressed by Sunmi. I just simply adore her. She is world class. She just has IT. She is the best soloist in Kpop period. She puts western artists to shame. Love her so much ugh.

This is literally one of the best Korean songs out there, the meaning is amazing. So much meaning put into a song representing the entertainment industry, and what celebrities and even normal people do to simply “stick out,” including dangerous activities which could harm them. But it’s all for the followers and likes, but is it really worth it at the end?

I feel like every shot would be an awesome album cover

So that's why she's been so active in her twitter account, she probably observed a lot of her followers and the jnternet in general
She even incorporated the knife song which trended years ago
It's nice that an influencer like her actually uses her platform to showcase how people are too obssessed with getting likes and views that they get decensitized and lose themselves just for the sake of the attention

the message in this mv is so deep. people do stupid things just to be famous. it really shows the reality today.

Can we all silently agree Sunmi is the best female soloist in kpop? Thank you 4 being honest.

This mv carries such a beautiful social commentary.

I think she talks about the sad Truth about social media in general like how people does whatever they can to get some likes and views on their social media regardless of their health.... And that's exactly what she is showing in the mv and lyrics..

She just keeps making such intense music, I can't get enough.

sunmi please come to singapore... i really love this song

Está canción no tiene el reconocimiento que merece, me gusta tanto, ojalá más personas le den una oportunidad a Noir

I never knew social media awareness could be interpreted in such an aesthetic way. Love the mv!

*Sunmi is spilling tea in the most subtle and aesthetic way, love how she expresses herself through the music she releases*

noir is so good , litterly one of my faves

so, a lot of people say this is about the toxic side of social media, which i think it's true, but i have another theory... this looks at the lyrics of the song.
it sounds a lot like a breakup song if you don't look at the video.
this couple are no longer in love, but they are still together anyway. why? because they may not like each other but they don't want to be alone at the end of it all. so they keep each other for company, despite the fact they don't want each other's company.
they fake their happiness in front of other people, but at the same time they want people to know they don't want each other anymore. they obviously act around peers, like as if they want people to talk about their failing relationship behind their backs... and this is all just for attention.
sunmi however gets tired and wants to drop the act, so she's asking the other person to let her go, to let it all go. to just stop and let's move on with our lives without irritating each other.
they are in this "noir", this darkness, a black hole. they are trapped in this darkness and can't see the light, can't see the way out of it.
it's kind of like post malone's "circle"... they are in this cycle of pain and anger and acts and they can't stop the circle. but sunmi has found a way to stop it, it just requires the other person to agree and help stop the circle too. but they won't... it's like they love the attention and wants to stay in the darkness.
also in parts where she says "i've already seen this before", it's like she's seen such failing relationships with friends and family, in tv shows/movies, so how on earth did she not see the red flags and stop herself from getting herself into this mess in the first place? why did she not learn from other's mistakes?
i hope this makes sense!!

she just described 21st century, that's all. stan the right queen.

the meaning behind this song is actually pretty deep tho.

숨은 명곡

This masterpiece is one of those songs i never get tired of🥲💖

Honestly I’m still not over siren and this is literally going to be replayed from now on so much. It’s so good thank you Sunmi for blessing us with such a good song and concept

in every Sunmi's video there's a message and this got one too. it's TRUE that today people are so obsessed with like and follow norms of social media that their real life is messed up .. people so desperate to get those likes and follow that they can exceed any limit.

This displays the negative effects of being famous and the sacrificing all to maintain/gain fame. "We are Noir."

wow I loved this..kind of creepy yet realistic

Looks like Sunmi is exposing the truth behind the internet. Because I see a lot of this is related to the internet.
“Normal pictures” - Less likes
Dangerous situation pictures - more likes
Heart candy - likes

*Sunmi talked about a problem that it's tightly connected with today's society and I'm glad she expressed her thoughts about it in an artistic way. Hope this song will be a wake up call for some people.*

this song is so good omg.

Noir never get old. This song is so good and also the meaning of this song is so powerful

Finally, a music which is not about love, but to warn people in too much social media

Queen roasting people on internet now days is what i need for my 2019

I’m going to be honest, those heart candies look delicious

Excellent Excellent Excellent. I'm just discovering how good Sunmi is, and this is her best, I think. Great song and video. Excellent!

These lyrics are very deep we stan a queen

I'm not a fan of Sunmi.
To the people who doesn't like how Sunmi interpret her song NOIR saying she was way too far, b----- she's showing the reality of social media. It happens every freaking day and instead of taking action, people feeds off of it. Sunmi just slapped reality on your faces. If it hurt you, it may be time to re evaluate yourself.

This song made me feel in a really weird way .... Sunmi tried to tell as how some ppl do a dangerous things and post it just for attention
Queen period

when im sad i listen to this song.