ARTMS ‘Pre1 : Birth' Official MV

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  • 게시일 2024. 03. 27.
  • ARTMS ‘Pre1 : Birth' MV
    'Birth' Streaming platform / 'Dall' Pre-order
    orcd.co/artms
    Official Website : artms-strategy.com
    Official Twitter : / official_artms
    Official Discord : / discord
    Official Instagram : / official_artms
    Official TikTok : / official_artms
    #HeeJin #HaSeul #KimLip #JinSoul #Choerry
  • 음악

댓글 • 10K

  • @official_artms
    @official_artms  29 일 전 +1675

    'Birth' Streaming Platform / Pre-order
    radi.al/artms

  • @snwchaee
    @snwchaee 21 일 전 +1569

    for the arts not the charts

    • @neptune3427
      @neptune3427 21 일 전 +16

      true

    • @loonaurtheworldddd
      @loonaurtheworldddd 21 일 전 +14

      Periodt

    • @LoonaOt12-pl9vd
      @LoonaOt12-pl9vd 17 일 전 +3

      💅

    • @SamEricLlort
      @SamEricLlort 16 일 전 +46

      In an alternative Dimension where people care about art ARTMS has PAK and illit and other Hybe groups are nowhere to be seen.

    • @KpopIsDead69
      @KpopIsDead69 12 일 전 +1

      it would make sense if this wasn't a POP genre
      but Kpop being a POP genre
      there is no such thing as FOR THE ARTS in a POP genre
      if its not charting then its a failed pop song
      if the creator of the song really wanted to release it as art
      he or she would definitely have never used a freakin KPOP group to present it lmfao

  • @bambear07
    @bambear07 27 일 전 +2207

    "the darkest, most grotesque fantasy in kpop history" oh they're so real for this

  • @vinnieslove
    @vinnieslove 23 일 전 +1254

    This is what a REAL unique concept is Never saw anything like that in kpop

    • @fwrysarah
      @fwrysarah 17 일 전 +8

      FOR REAL ❗❗❗

    • @userk7dy
      @userk7dy 16 일 전 +9

      red velvet

    • @pedrolucas62
      @pedrolucas62 15 일 전 +73

      @@userk7dy love red velvet, but they haven't done something creepy _like this_. their creepiness is way more subtle or quirky sometimes, never this eerie; both (artms' birth and rv's peek-a-boo, russian roulette, chill kill) are dramatic, but still very different in tone. chill kill is like 'the shining', birth is like 'hereditary', both great, but *very* different.

    • @Magicgames189
      @Magicgames189 15 일 전 +3

      ​@@pedrolucas62agree

    • @rhinoaji7419
      @rhinoaji7419 12 일 전 +30

      ​@@userk7dy they do colorful weirdness, and dreamcatcher + pixy do dark horror. but artms do artistic horror, i think it have lil bit of surealism too.

  • @lunateee
    @lunateee 24 일 전 +877

    whoever the creative director is actually needs the biggest raise

    • @mifrs
      @mifrs 24 일 전 +16

      Digipedi

    • @Wonyoung_u713
      @Wonyoung_u713 24 일 전 +33

      Jaden jeong

    • @jinsolz
      @jinsolz 24 일 전 +54

      @@mifrsit’s jaden jeong. digipedi is the director, but jaden tells him the concept and idea of what he wants.

    • @_starchina
      @_starchina 20 일 전 +29

      its vivi

    • @kecapputih0101
      @kecapputih0101 19 일 전 +8

      Idk why but.. it reminds me of grimes
      This is so cool.. damnnn

  • @chuutoyouryves
    @chuutoyouryves 29 일 전 +3468

    they took that ART in ARTMS seriously

  • @energyismygame
    @energyismygame 29 일 전 +8994

    not even a pregnant woman could’ve delivered like this

    • @flaxsikare_forblink
      @flaxsikare_forblink 28 일 전 +69

      Is this a comeback or a pre-release

    • @chuchu00444
      @chuchu00444 28 일 전 +109

      LMAOOOOO

    • @rodrigobaraibar5676
      @rodrigobaraibar5676 28 일 전

      @@flaxsikare_forblink pre release n1! 3 more track are gonna be pre released throughout april and may, and their debut album will be released on may 31st!

    • @Gowonade
      @Gowonade 28 일 전 +187

      @@flaxsikare_forblink it’s a pre release I think they’re doing 3 or 4 pre releases before the album comes out in may

    • @flaxsikare_forblink
      @flaxsikare_forblink 28 일 전 +33

      @@Gowonade 3 or 4 😳😳😶😶 how big is the album going to be if 3 or 4 are just pre-release 🫠

  • @waterbeing
    @waterbeing 7 일 전 +46

    this actually one of the best music videos i’ve ever seen and i will never shut up about it

  • @Mel0n_L0rd
    @Mel0n_L0rd 10 일 전 +124

    Who is here after Girls Night? 🙋‍♀ Supporting all our moon girls. 🌙

  • @urmom-le4db
    @urmom-le4db 29 일 전 +10461

    whoever made the art in the mv needs a big fat smooch. it’s so alluring and really puts everything together

  • @oofpeachy6100
    @oofpeachy6100 29 일 전 +2415

    This is the most experimental kpop song and MV I have ever seen. This completely blew my expectations. Nobody’s doing it like them I fear

    • @akionceu
      @akionceu 29 일 전 +11

      fr

    • @blackmarala
      @blackmarala 29 일 전 +101

      Remember one and only and butterfly, this is loonas legacy

    • @veronicamaria448
      @veronicamaria448 27 일 전 +13

      Shatter by Dreamcatcher exist...

    • @Averiiie
      @Averiiie 27 일 전 +53

      @@veronicamaria448 I'm a big fan of Dreamcatcher and shatter but Shatter was not even close to being this experimental of a concept.

    • @willwastaken
      @willwastaken 27 일 전 +18

      Listen to Lexie Liu and Lala Hsu. They're solo Chinese artists who write their own songs and they are both INCREDIBLE. This song heavily reminds me of None of the Above by Lala Hsu.

  • @zee-tb9er
    @zee-tb9er 7 일 전 +90

    who else feels like gathering ex boyfriends today

    • @benkearns6424
      @benkearns6424 4 일 전 +3

      Me ong

    • @itzthewxrld
      @itzthewxrld 일 전 +5

      Girl why did I birth virtual angels playing candy crush at the flower rhythm in the air ?!?!!! 😭

    • @skylerwhitefan
      @skylerwhitefan 14 시간 전 +2

      i literally broke up w my boyfriend after this came out

    • @itzthewxrld
      @itzthewxrld 14 시간 전 +1

      @@skylerwhitefan oh I hope he has to listen to loona till the end of his life 🙂‍↔️

    • @nailinthefashion
      @nailinthefashion 12 시간 전

      @@skylerwhitefanat least he’s an orbit now it was worth it

  • @Trevieboo
    @Trevieboo 23 일 전 +238

    I’m so curious what a live performance of this will look like

    • @M00coww1
      @M00coww1 23 일 전 +15

      I can't wait to see the choreography 🤩🤩🤩🤩🤩

    • @Wonyoung_u713
      @Wonyoung_u713 23 일 전 +7

      No fr I'm curious too

  • @rahmahalharbi7216
    @rahmahalharbi7216 25 일 전 +522

    Please don’t abandon this song too early and promote it well, we need more of these fresh concepts

  • @CRaXII
    @CRaXII 29 일 전 +353

    This ain't an MV
    It's an art exhibition

    • @CRaXII
      @CRaXII 29 일 전 +4

      Okay it's been hours. I'm still confused as hell but can't stop watching😵‍💫😵‍💫😵‍💫

  • @mokkeopi
    @mokkeopi 24 일 전 +154

    THIS is an example of being made for the arts not the charts

  • @loonathewhored
    @loonathewhored 5 일 전 +10

    Heejin said that Birth has a choreography… I can’t even imagine how it would look like

  • @atmosphericentry0
    @atmosphericentry0 개월 전 +10926

    A funeral concept for a title track called "Birth" is ICONIC

    • @joaquinm2513
      @joaquinm2513 29 일 전 +283

      Madame this is a b side 😅

    • @katrauda1545
      @katrauda1545 29 일 전 +360

      Probably to reflect the death of Loona but north of ARTMS

    • @candyman1013
      @candyman1013 29 일 전 +80

      ​@katrauda1545 That's exactly what I thought, I can't wait to see what this era of their careers brings to them and OURII!!

    • @opinion2049
      @opinion2049 29 일 전 +21

      "O" origin is way more iconic, that cant exist here With us

    • @LizzyNightingale
      @LizzyNightingale 29 일 전 +77

      @@opinion2049never thought I'd see someone wanting Orgin 🤣🤣

  • @godssemble
    @godssemble 29 일 전 +2613

    this music video is simply just gorgeous.. they weren't kidding when they said they were going to rewrite K-Pop because this is NOTHING like we've ever seen before.

    • @Davidy-ix3ck
      @Davidy-ix3ck 28 일 전 +25

      Kang seulgi? 😂 shes been carrying red velvet dark concept since debut

    • @lommre
      @lommre 28 일 전 +12

      ​@@Davidy-ix3cknão

    • @taylorl9424
      @taylorl9424 28 일 전 +154

      @@Davidy-ix3ckno this is different. I actually haven’t seen anything like this with all the weird drawings and such

    • @ughgowonsscalpandcrunchyvo4926
      @ughgowonsscalpandcrunchyvo4926 28 일 전

      @@Davidy-ix3cksomething about this MV feels like it’s a cult indoctrination with subliminal messages

    • @godssemble
      @godssemble 28 일 전 +80

      @@Davidy-ix3ck i loved 28 reasons but these are still very different concepts! it's been awhile since i watched the seulgi mv but i don't recall the medieval styled artwork connecting to the lore in 28 reasons

  • @haechansn1
    @haechansn1 21 일 전 +35

    PLEASE KEEP GOING WITH THIS CONCEPT ITS SO GOOD 😭😭😭😭😭😭

  • @Asmoldelulubean
    @Asmoldelulubean 24 일 전 +59

    This song is so UNDERRATED!!!!!! While people nowadays are all caught up in catchy and powerful melodies or a sudden change of beat in the song, 'Birth' is such a hidden gem 🥹🥹

  • @eggseating780
    @eggseating780 28 일 전 +751

    This MV genuinely feels like a fever dream. The way it actually unsettles me is amazing. I don’t think i’ve ever experienced this with other Kpop MVs

    • @Jacky.c.v
      @Jacky.c.v 28 일 전 +26

      First real horror concept mv
      Even though Drama was creepy too sometimes... but not to this degree

    • @timothyford1103
      @timothyford1103 28 일 전 +3

      A different kind of unsettling can be found in 1NB’s “Where U At?” from some years ago.
      If released today I think it would have a warning label.

    • @eggseating780
      @eggseating780 28 일 전 +6

      @@timothyford1103 I’ve finish watching it. I can say that it definitely did disturb me

    • @belalmeida3039
      @belalmeida3039 28 일 전 +2

      ​@@Jacky.c.vstranger by sunmi is also a little scary

    • @silly_hue-wheat
      @silly_hue-wheat 28 일 전 +7

      I think russian roulette of red velvet have the same energy, but the mv and the song are so colorful and poppy

  • @julesheart4784
    @julesheart4784 28 일 전 +1303

    This is for the pre debut orbits, I mean the darker vibes? The distorted jinsoul talking voice (egotistic just to name one)? The metro?? The cinematic quality?? THE EXPERIMENTAL SOUND?
    I love this so much

    • @rowan6090
      @rowan6090 28 일 전 +52

      SWEET CRAZY LOVE METRO

    • @S4TURN_Official
      @S4TURN_Official 28 일 전 +8

      @@rowan6090THAGS WHAT I WAS THINKING AHAHSGSH I LOVE THIS FANDOM SM

    • @sept4799
      @sept4799 28 일 전 +31

      Everything involving Loona is guaranteed to be high quality. It's the law

    • @julesheart4784
      @julesheart4784 28 일 전 +3

      @@rowan6090 EXACTLY what I was referring to!!

    • @SonderBird
      @SonderBird 24 일 전 +5

      @@MAGICALGIRL99I disagree. If the lore and drama is all you liked about LOONA, sure I can see why this is your favorite. But I’m afraid you’re missing that their range in genres/creative lanes, is part of the charm. You may not like what Chuu/loosemble have done, but it doesn’t discredit their talent/likability. Let’s not compare them.

  • @pvsitions
    @pvsitions 24 일 전 +73

    Now this is real music. This mv deserves 100M views. Everything is perfect, the art, the vocals, the instrumental, the concept, the editing, the vibes, the lyrics, the visuals, and imma say it again the art. THIS IS REAL MUSIC THANK U ARTMS FOR BRINGING REAL MUSIC BACK

  • @a_s_dfghjkl
    @a_s_dfghjkl 8 일 전 +15

    this NEEDS a performance and needs to be promoted

  • @jihyo1443
    @jihyo1443 29 일 전 +3585

    The quality? The MV? the production? The vocals? Everything about Birth is amazing I’m obsessed with this unique concept ARTMS is so iconic

    • @nobody7349
      @nobody7349 29 일 전 +32

      Told y’all… let him cook

    • @allstones1462
      @allstones1462 29 일 전 +12

      Love me some horror concept ahhhhhhhh

    • @AnaluizA-hn9bx
      @AnaluizA-hn9bx 29 일 전

      THEM READING THIS JHHQHH

    • @Davidy-ix3ck
      @Davidy-ix3ck 28 일 전

      Some members had terrible nose job tho, like a ruler shove into their nose......

    • @Amelia-oc8vb
      @Amelia-oc8vb 28 일 전

      @@Davidy-ix3ckgirl which ones? 💀 they’re all gorgeous stfu

  • @barbieroqueira
    @barbieroqueira 27 일 전 +1056

    Can't ignore the fact that this was released a day before Hyeju's debut, the last member of Loona, talking about rebirth and finding themselves

  • @tunahead
    @tunahead 19 일 전 +44

    everyone's talking about ARTMS, aces on k-pop

  • @jeffi3310
    @jeffi3310 22 일 전 +19

    They took the ART in ARTMS really serious and we are here for it

  • @aleuimay2309
    @aleuimay2309 29 일 전 +851

    i know orbits (ourii and cloo included) say this a lot but genuinely nothing like this has ever been done before. no dancing cuts, no performance aspect. rarely a kpop music video at all, everything from the sets to the incredible art is like a picture from a storybook (a really messed up one, but still). this is such a a unique and incredible concept, one that is fitting for their debut. they're more mature now, with more to offer and i can't wait to see what comes next for them.

    • @DenWj
      @DenWj 29 일 전 +38

      They come to Modhaus to make new story and make new journey ❤ Modhaus make good song and concept for TripleS and Artms

    • @rodie3602
      @rodie3602 29 일 전 +10

      Right??!!

    • @delfinal.l.v4869
      @delfinal.l.v4869 29 일 전 +5

      What's the story of the mv? I couldn't get it at all

    • @urmomvia
      @urmomvia 29 일 전

      @@delfinal.l.v4869the rebirth of the 5 loona girls, ARTMS and their quest of continuing the LOONAVERSE lore

    • @pk.sugarfox3311
      @pk.sugarfox3311 29 일 전

      @@delfinal.l.v4869 Some said It's a story of Iphigeneia a girl that got trick by her father to be a sacrifice by lie to her that she gonna marry Achilles Greek hero then Goddess Artemis revive her, to sum it up it like LOONA being trick by that company with lie and slave contract then have to die(disband) then revive by ARTMS

  • @urmomvia
    @urmomvia 29 일 전 +372

    Whoever distributed the lines to all the girls needs a praise from all of us it works so well together

    • @8ligh7
      @8ligh7 29 일 전 +22

      Jinsoul and Jaden are the lyricists, so it's probably them.
      Or maybe hymax and view, the music producers.

    • @haseulsluckycharm288
      @haseulsluckycharm288 29 일 전 +19

      @@8ligh7it's def Jinsoul and Jaden + They've worked very long so the girls are allowed to take the lines the want

  • @ChancellorMango
    @ChancellorMango 24 일 전 +30

    I was asking my friends for some good horror movies but this is way better than anything they could suggest. It is so eerie and dark. I love this

  • @seungminnieez
    @seungminnieez 19 일 전 +38

    i randomly came across this mv and i’m in love i’ll definitely stan

  • @utKOE
    @utKOE 28 일 전 +361

    Pre-debut LOONA was the reason I wanted to go to art school and get into photography and videography. Last september I finally took the plunge and decided to enrol myself in photography. Now with ARTMS, this music video along with their concept is exactly where I'd like to see myself in the future. This isn't like generic kpop. This is what I'd genuinely describe as artistic and experimental. Wauw.
    Hope to one day be working for a label like Modhaus.

    • @pigeondance
      @pigeondance 28 일 전 +13

      cheering you on!!

    • @fdscrl6016
      @fdscrl6016 28 일 전 +8

      You got this

    • @alafolieee
      @alafolieee 27 일 전 +9

      when i got into loona i quickly started to realize how many artists we have within the fandom. i know it’s quite common to basically any famous kpop group to have fanart made abt them but the ammount we orbits have is massive. from outstanding video edits and lore videos to drawings and paintings to the amazing photographers at the fansites to even having zsunder who went out to being hired to produce songs for other kpop groups. basically every orbit i’ve met is a graphic designer (lol) it’s a extremely art-driven and (very well) art-fed community. you’re in the right place and i’m wishing all the best for you and i know you’ll accomplish all you dream of. ❤

    • @user-vh6zx3kv4b
      @user-vh6zx3kv4b 27 일 전 +1

      👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻

  • @M4ttch4
    @M4ttch4 29 일 전 +1508

    I CAN'T BELIEVE THAT THERE ARE THE SAME GIRLS THAT SING ABOUT PURE LOVE, UNIVERSITY EXAMS AND SAY HI HIGH-
    BIRTH KILLED ME ✨🐰

    • @zacanger
      @zacanger 29 일 전 +177

      from "sweeter than dumplings" to "my pure face has been a lie all along" this is insane

    • @sofija642
      @sofija642 29 일 전 +20

      This is crazyy

    • @user-di9ig9xq6n
      @user-di9ig9xq6n 29 일 전 +42

      this is the beauty of idol system. You watch them grow.

    • @ventaliq
      @ventaliq 29 일 전 +4

      true

    • @doram.a8475
      @doram.a8475 28 일 전 +5

      Lol that's totally a more crazier lore by the way

  • @manuluminus6628
    @manuluminus6628 17 일 전 +50

    Please guys vote for Artms in Mubeat Subway ad pol this could seriously help them get nore recognition in Korea!

  • @user-fx8wt5pl9j
    @user-fx8wt5pl9j 7 일 전 +7

    i know this MV doesn't get as many views as it deserved, but this is art, this is investment, so please keep making MVs for other premier songs. One day these plants will grow and fructify. ARTMS and the crew will get the fame and recognition the deserve as ARTISTS and blueprints of K-pop industry.

  • @vic7694
    @vic7694 29 일 전 +315

    1:19 WAS CRAZY OMG

  • @_mon_tego
    @_mon_tego 29 일 전 +443

    Oh my days this song is genuinely everything I’ve been missing in kpop. Actually interesting concepts, genuinely experimental music, and inciting real emotions within me. The art and videography unsettled me, but I was also so excited as we saw new sonic ideas being introduced throughout the song. I’m now even more excited for the album!!

  • @DizzyJae
    @DizzyJae 23 일 전 +36

    Hi, not really a Loona Stan here, stumbled upon this on my fyp.
    I only came here to say :
    HOLY SHIT THIS IS SO COOL AND DARK AND I LOVE IT

    • @SaoirseDoyle-jg1ek
      @SaoirseDoyle-jg1ek 22 일 전

      if you like this you could check out not friends and tell me now! (boycott versions :))

  • @cierra5495
    @cierra5495 24 일 전 +17

    I had chills throughout this whole music video I was not expecting this at all but, their range is insane and they slayed this so hard, which I'm not even a bit surprised about. Honestly, if anyone could pull this off it would be them and everything from the visuals to the vocals and the whole atmosphere of the music video and song put together... it was truly entrancing and hauntingly beautiful. A masterpiece that ended with my JAW DROPPED!

  • @seafarer_
    @seafarer_ 29 일 전 +490

    Finally Haseul’s voice being featured right again, she really adds something special to the song.

  • @notyomama7799
    @notyomama7799 27 일 전 +271

    The scenes with the enlightened figure give me genuine chills 😭

  • @OrbGoblin
    @OrbGoblin 20 일 전 +11

    I want this MV to be made into a Netflix series YESTERDAY!

  • @citiaii
    @citiaii 17 일 전 +23

    made me get back into loona, love the switching visuals between glowing scenes and the lovecraftian styled work 🩵

    • @jinsolz
      @jinsolz 16 일 전 +4

      so happy they’re back with the old team. jaden and digipedi just know what they’re doing

  • @f5321
    @f5321 28 일 전 +556

    Jinsoul’s first ever writing credit and she’s a co-writer. I’m so proud! Our multitalented Jindori 💙

  • @8ligh7
    @8ligh7 28 일 전 +895

    This came out right after a significant lunar event. That really reminds me of the good old pre-debut days of looking at the calendar expecting for Loona to drop something because that day had a specific lunar phase. Jaden was truly committed to the concept and lore of Loona, too bad BBC wasn't.

    • @sunmiajwan
      @sunmiajwan 28 일 전 +7

      yeesss

    • @fdscrl6016
      @fdscrl6016 28 일 전 +64

      it also came out on good Friday (the day that jesus was crucified) & that goes so well with the Dying to Birth/Rebirth theme

    • @OGseoulite
      @OGseoulite 28 일 전 +2

      I’m just happy they’re finally back

    • @kendelleking8337
      @kendelleking8337 27 일 전 +10

      BBC wasn't committed to anything but increasing their bank balance. I'm sad it's meant we can't see OT12 performing for a while (I believe they'll make a return one day in the future) but it's for the best to leave that shitty company in the past.

  • @SuseiP
    @SuseiP 17 일 전 +18

    This is so grimes coded omg 🧚🏼‍♀️ i feel like i watched an alternative music video

  • @jellyfishbubgum
    @jellyfishbubgum 18 일 전 +13

    This is so freaking amazing. It hits so many marks and is remarkably different than anything out there

  • @jaydonlow3696
    @jaydonlow3696 28 일 전 +304

    Whoever directed or involved in this production totally deserved the credits!!!

  • @xsomili5501
    @xsomili5501 29 일 전 +200

    This art direction is CHEFS KISS

  • @4dore.
    @4dore. 12 일 전 +14

    I hate how everyone said this song was gonna be so bad and that “the concept felt forced” and then it ended up eating so hard y’all couldn’t deny it😊❤❤

  • @bea-ff7yl
    @bea-ff7yl 24 일 전 +10

    haseul's vocal sounds so good in this song she fitted this concept and this sonority really well

  • @goldenaria517
    @goldenaria517 26 일 전 +143

    Whoever did Heejin's purple eyeshadow look deserves an award

    • @jesuschristisgod111
      @jesuschristisgod111 23 일 전

      Jesus Christ Is Coming Soon Repent & Draw Near To Him ❤️✝️🙏

  • @Death_by_Kim_Yoohyeon
    @Death_by_Kim_Yoohyeon 29 일 전 +935

    The fact that this exists is win. We live in a world where this song exists. Incredible

    • @traingirl2560
      @traingirl2560 29 일 전 +15

      no like this is crazy

    • @alibeanie
      @alibeanie 29 일 전 +30

      exactly this is legit such a good song idgaf about it being kpop, artms, loona, whoever whatever THIS SONG IS SO GOOD!

    • @urmomvia
      @urmomvia 29 일 전 +4

      Its soo good im crying

    • @zawarudo537
      @zawarudo537 29 일 전 +1

      Cringe

    • @lisha9638
      @lisha9638 29 일 전

      @@zawarudo537jump

  • @bb-ang3I
    @bb-ang3I 20 일 전 +12

    i’m in love with choerry’s vocals omg

  • @NONPOINT420
    @NONPOINT420 21 일 전 +10

    The drum-n-bass sounds are very unexpected and work phenomenally.

  • @doseiky-gz9mm
    @doseiky-gz9mm 28 일 전 +177

    any film/ cinematography nerds here getting chills from the:
    - 3:2 ratio
    - the amazing art
    - the still cuts
    i got absolute chills from the music as well of course- the girls did such a great job, and i'm glad the production team's highlighting them so well!

    • @argtorr
      @argtorr 28 일 전 +2

      I think it's 4:3 or 5:4, not 3:2

    • @doseiky-gz9mm
      @doseiky-gz9mm 28 일 전

      @@argtorrit feels a bit small horizontally to be 4:3 or 5:4 no? unless i'm tripping

    • @fdscrl6016
      @fdscrl6016 28 일 전 +3

      me! i previously got into kpop because of how good Loona music videos were & this was even better than my expectations

  • @kati3236
    @kati3236 28 일 전 +186

    changed me as a person, fixed me, enlightened me, this is everything

  • @salmasabrina507
    @salmasabrina507 17 일 전 +11

    thank you for the teaser and not using AI. thank you for actually listened to the fans that most agencies don’t do.

  • @M00coww1
    @M00coww1 11 일 전 +23

    Who is here after listening to "Girls Night" by Loossemble? 🙋‍♀

  • @hyejusoneandonly
    @hyejusoneandonly 개월 전 +416

    I love the contrast from Loossemble's fairy dreamlike theme for their upcoming comeback and ARTMS's darker theme for their pre release💝

    • @Whoismagi
      @Whoismagi 29 일 전 +47

      Omg what if they are on award shows together. I would cry id be so happy

    • @miyan4velicz
      @miyan4velicz 29 일 전 +20

      the contrast is just too good to be a coincidence

    • @cjc363636
      @cjc363636 29 일 전 +17

      I know. Like I mentioned up the comments, the wide artistic abilities the Loona veterans occupy is impressive. And I'm still waiting for Head in the Clouds or some similar promoter to get all 12 of them on the same stage again somewhere. Even if it's "Oh, hi, I didn't know YOU ALL were here! Hey, let's sing a song together!"
      It will happen.

  • @samiralae9739
    @samiralae9739 개월 전 +2932

    *for the first time maybe since not friends we're getting a dark concept but for the first time ever we're getting a dark song, let's GO*

    • @flowersaredead
      @flowersaredead 개월 전 +18

      not friends*

    • @orbit1005
      @orbit1005 개월 전 +8

      Just friends 😂

    • @samiralae9739
      @samiralae9739 29 일 전 +30

      ​@@flowersaredeadPLS i was so slayed by the thumbnail i messed up the song name ahshaksh

    • @flowersaredead
      @flowersaredead 29 일 전 +28

      @@samiralae9739 its ok bby its obvious ure an orbit, the stairs by themselves

    • @samiralae9739
      @samiralae9739 29 일 전 +16

      @@flowersaredead wait you recognized the stairs damn 😭 it's from the hyunjin teaser

  • @gracielasayos5701
    @gracielasayos5701 13 일 전 +8

    I'm not ARTMS stan but I come every day and listen to this song and watch this video as a mantra. I wish k-pop indsutry dare to work with this kind of concepts a little more. Is gorgeous.

  • @stanloonaot12ordie
    @stanloonaot12ordie 24 일 전 +8

    IS THAT THE BUTTERFLY INTRO AT THE BEGGINING????????????????? omfg the more i listen the more i found new things i missed this 😭💘💘💘💘

  • @lunapark8966
    @lunapark8966 28 일 전 +247

    This MV might be the most unique I watched in a while. It's so refreshing

  • @Tunality
    @Tunality 27 일 전 +379

    When Haseul sings “love me, it’s a gift” it sounds like she’s being forced to say it, as if through a stifled sob. When Choerry sings “hate me, it’s a gift” it sounds like a soothing spell, an effortless exhale of relief. I’m not okay 👍🏼

    • @Hello-jm3qq
      @Hello-jm3qq 27 일 전 +20

      Damn that is so helpful actually.

    • @xichigo1353
      @xichigo1353 26 일 전 +4

      The lyrics... It reminds me of how Loona got suddenly dismantled and artemis forced them to have life and forced them to forget or manipulate all their past memories.

  • @XGenesis84
    @XGenesis84 16 일 전 +11

    Hopefully their debut album will have a theme as dark as this.

  • @sonofmando4239
    @sonofmando4239 28 일 전 +535

    one of my favorite "bottom of the loona iceberg" things was the alternate cut of the why not? mv where there is a deleted scene of a kim lip made of pure light flying... the fact that they put back a visual element like that is just making me cry of joy

    • @pigeondance
      @pigeondance 28 일 전 +6

      woah where can one see this clip?

    • @USOGUl
      @USOGUl 28 일 전 +23

      We are fr so back 😭❤️‍🔥

    • @izzznotanut
      @izzznotanut 28 일 전 +4

      ohh nauuur I almost forgot that thing

    • @tylapi
      @tylapi 27 일 전 +1

      omfggg yeaaa i almost forgot about it

    • @pinocchiooh1748
      @pinocchiooh1748 27 일 전 +2

      It's no wonder that now (Loona) or artms, loossemble are a flop and nugu group even though they debuted a long time ago. Because they always try to copy other bands. It makes deserved that they didn't get any money from the original company.

  • @rubitch
    @rubitch 29 일 전 +325

    i don't listen to kpop much so it's refreshing to see an experimental/art pop-ish concept in kpop today

  • @jakeypuppyyy
    @jakeypuppyyy 23 일 전 +9

    Has to be the most interesting release so far this year. I love how it feels like we’re inside a painting

  • @Dancingkyus
    @Dancingkyus 19 일 전 +8

    The huge glowing woman… she has a comforting aura

  • @lunargraph
    @lunargraph 29 일 전 +428

    Haseul had to go out of her comfort zone for this song, and I hope she knows her hard work paid off 🥹 Her voice shines so much in this track, and it honestly feels like she was MADE for it. I'm so happy for her. YOU DID SO WELL, HASEUL! WE LOVE YOU!

  • @ricardo8252
    @ricardo8252 28 일 전 +287

    The stylists were not playing around this time. The outfits added 10 years to my lifespan. Gosh!!!! Why can't I stop watching it on loop?

  • @cyclonus6804
    @cyclonus6804 12 일 전 +6

    This is the most unique and original-sounding song I have heard in years. Bravo ARTMS and Modhaus. Impressive. Most impressive.

    • @StrangeBrewReviews
      @StrangeBrewReviews 4 일 전

      I was disappointed flower rhythm was not in this style...this is too good to not the vibe going forward.

  • @izzyby6
    @izzyby6 24 일 전 +10

    No joke, I'm invited more than once a day to this iconic music video

  • @Stayexoltiny
    @Stayexoltiny 28 일 전 +189

    No one is talking about how they put the members name with the lyrics
    Thanks for doing that, now I can know who is who

  • @myrajain2884
    @myrajain2884 25 일 전 +326

    Literally one of the coolest groups. Title is birth but the theme is funeral and I’m loving it.

    • @jesuschristisgod111
      @jesuschristisgod111 23 일 전 +1

      Jesus Christ Is Coming Soon Repent & Draw Near To Him ❤️✝️🙏

    • @FallenNephilimTeukie
      @FallenNephilimTeukie 23 일 전

      Get a life ​@@jesuschristisgod111

    • @yayakibo1062
      @yayakibo1062 22 일 전 +2

      Hey i just now catch up with loona since they not loona anymore but where is the other member? Will this be the permanent formation? Are the other going solo?

    • @myrajain2884
      @myrajain2884 22 일 전 +1

      @@yayakibo1062 they are mostly doing solo activities

    • @yayakibo1062
      @yayakibo1062 22 일 전

      @@myrajain2884 so there will be no loona old formation?😭

  • @ddavvs
    @ddavvs 8 일 전 +7

    WAV supporting OURII
    💜tripleS - ARTMS💜

  • @samiralae9739
    @samiralae9739 24 일 전 +14

    back too stream this masterpiece again

  • @shaunthesheepismyhomie
    @shaunthesheepismyhomie 26 일 전 +402

    I’m so glad Birth won because if any of the other songs won it would’ve been so generic because it’s been done before. LOONA is known for their wide range and I’m so glad Artms’ Birth is going to be added to that range and expanding the variety that LOONA is known for. Not only the music but the concepts and creative direction will always be unique.

    • @yohanepana5018
      @yohanepana5018 24 일 전 +1

      man let artms shine on their own loona is OVER let that shi go please

    • @shaunthesheepismyhomie
      @shaunthesheepismyhomie 24 일 전 +52

      @@yohanepana5018 you don’t even go here 😭 Loona is not over and the members themselves have said this time and time again so why should I not mention loona it’s literally who they are. If the members of ARTMS don’t want people to refer them to LOONA why would they release Carol 3.0 and continue the lore that was started in loona.

    • @jellopuffy2974
      @jellopuffy2974 24 일 전 +41

      @@yohanepana5018 Saying that without taking in consideration how both ARTMS and LOOSSEMBLE are going hard with the LOONAVERSE, and even Chuu's videos have that LOONA vibe and references

    • @jesuschristisgod111
      @jesuschristisgod111 23 일 전 +2

      Jesus Christ Is Coming Soon Repent & Draw Near To Him ❤️✝️🙏

    • @assypeachmusic1006
      @assypeachmusic1006 22 일 전 +1

      song A is not generic

  • @honeypopcorns
    @honeypopcorns 29 일 전 +314

    OH MY GOD THIS MIGHT ACTUALLY BE THE GREATEST KPOP SONG AND MUSIC VIDEO EVER CREATED THE ARTISTRY?????? THIS IS ACTUALLY A MASTERPIECE???

    • @mariann009
      @mariann009 29 일 전 +27

      It’s an actual unique song, I never listened or watched something like this in kpop…

    • @newlightent2
      @newlightent2 29 일 전 +10

      fr. I really believe this is one of the best songs from Loona as a whole. It's so unique and their voices completely fit this concept

    • @traingirl2560
      @traingirl2560 29 일 전 +5

      @@newlightent2this might be their best mv as a whole too this is insane

    • @urmomvia
      @urmomvia 29 일 전 +3

      U didnt lie there this got to be the most artistically visually pleasing mv and the way they didnt show a dance scene this is now beyond kpop for me its too good

  • @loonaurtheworldddd
    @loonaurtheworldddd 4 일 전 +6

    3 hours left until Candy Crush teaser!

  • @sykkzoooo
    @sykkzoooo 19 일 전 +10

    What an amazing scared and dark vibe at the same time... No one can present like this😳🖤

  • @getoojq1055
    @getoojq1055 29 일 전 +382

    I’ve never been this impressed by a kpop song in my whole life WTF this is ART

  • @noisynerg9854
    @noisynerg9854 27 일 전 +215

    I've never been interested in a kpop groups lore, the creepiness is so good

  • @hayazluv
    @hayazluv 21 시간 전 +4

    cant spell ARTMS without ART

  • @dariapluto9586
    @dariapluto9586 23 일 전 +10

    Wow, it's really something! Now i'm very invested in their future releases. Wish them more recognition

  • @elainepalarca9476
    @elainepalarca9476 29 일 전 +402

    I don't ever recall a kpop group having this type od dystopian dark concept. Creepy and so good T T

    • @miyan4velicz
      @miyan4velicz 29 일 전 +96

      Red Velvet couldve had this but SM keeps baiting with concept shoots then release a generic MV

    • @lissethg7249
      @lissethg7249 29 일 전 +48

      I agree, this concept is very artistic, dark and melodic. Similar k-pop groups with creepy concepts would be Dreamcatcher - Chase me and Red Velvet’s latest MVs. But they don’t compare to this level 😮

    • @gowonbot
      @gowonbot 29 일 전 +34

      @@miyan4veliczi will never forget when sm fumbled with seulgis mv

    • @devotedchristianxo
      @devotedchristianxo 29 일 전 +29

      The closest I can think of is "Oh my god" by G-idle, and even still, it didn't reach this level of dark horror concept. Truly, Loona will always be one of a kind

    • @NinjaSniper85
      @NinjaSniper85 29 일 전 +20

      @@lissethg7249YES Dreamcatcher i was going mention Dreamcatcher concept is like nightmares this a small company DCC all hail CEO Lee o7

  • @chlo4814
    @chlo4814 29 일 전 +289

    THIS WAS SO ICONIC IM FLORRED

  • @pretzel477
    @pretzel477 24 일 전 +9

    if you got an ad for this and clicked, welcome

  • @pichii17un
    @pichii17un 19 일 전 +10

    Just because of this song I bought their albums lol

  • @Esomusicaify
    @Esomusicaify 29 일 전 +99

    Guys the white creature is called selene, she is the queen of stars and HORNS, she is a mythical creature in greek mythology associated with Artemis. And you know her roman name?????? LUNA.

    • @Esomusicaify
      @Esomusicaify 29 일 전 +16

      JADEN, I FREACKING APPLAUD YOU

    • @elainepalarca9476
      @elainepalarca9476 29 일 전 +7

      OHHH SHIIIIIIIIIIIII. GURLL T T WE ARE BACK!

    • @rubyjaneluvbot
      @rubyjaneluvbot 29 일 전 +8

      Isn't selene/luna a goddess of moon?

    • @jorgeperezocana7205
      @jorgeperezocana7205 29 일 전 +2

      @@rubyjaneluvbotyessss

    • @jorgeperezocana7205
      @jorgeperezocana7205 29 일 전 +28

      Selene is actually the moon goddess, moon in spanish is pronounced as loona so actually, selene getting ripped into pieces could represent loona’s disbandment and rebirth in artms

  • @yejisu
    @yejisu 28 일 전 +105

    horror concepts are so rare in kpop as far as i know nature and pink fantasy has done it, now artms too!

    • @koipheesh8610
      @koipheesh8610 28 일 전 +16

      dont forget dreamcatcher

    • @r.is.s
      @r.is.s 28 일 전 +5

      i thought nature's girls already scary enough but this one is many times scarier 🤧

    • @fdscrl6016
      @fdscrl6016 28 일 전 +6

      seulgi too but i feel like this is another level. i love dreamcatcher & seulgi but it's very surface level horror themes & this goes so much more deeply into it + the art direction is so cool

    • @PeroPalica
      @PeroPalica 28 일 전 +2

      this actually really reminds me of debut era pixy

    • @yahgirljuno
      @yahgirljuno 28 일 전 +1

      if you like the horror concept, you should listen to oh my god by (g)i-dle!

  • @lyOnheart4ever
    @lyOnheart4ever 18 일 전 +9

    I keep coming back to this song and this music video because this is just ART...

  • @apollo-iy8hy
    @apollo-iy8hy 4 일 전 +5

    this is easily going to be the coolest mv to come out this whole year im sure of it

  • @winning976
    @winning976 28 일 전 +340

    heejin's part tho "i could gather ex boyfriends" im shook this is soo amazing

    • @K-azuhaa
      @K-azuhaa 27 일 전 +7

      Frr with the jinsoul one too

    • @8ligh7
      @8ligh7 27 일 전 +11

      they had the gather ex boyfriends line while showing us 5 pieces of the cut up bloody corpse of, I would assume, the goddess Artemis?
      That's some metal imagery right there

  • @flowerene2630
    @flowerene2630 개월 전 +330

    I can’t believe they really went into labor for this… the dedication is real

  • @yayakibo1062
    @yayakibo1062 22 일 전 +7

    WHAT IS THIS MASTERPIECE OMG. The song, the video, the visual? This is all package perfction

  • @humans1767
    @humans1767 2 일 전 +5

    1:21 My favorite post-Loona theory is that “Birth” and “Girls’ night” both depicts an alien invasion or the members being hunted down. With Birth being a folklore version and Girls Night being a sci-fi version.
    (Credit to Florastel and her Girls Night analysis)
    The fireworks in Girls Night are actually robotic eye watchers being destroyed, which are reminiscent of Kim Lip’s asteroid scene.
    Also they said that the majority of the events happening in the music video could be corrupted memories or dreams from the members. Loossemble’s recent mvs all had sleeping scenes and this Kim Lip line, “Shed light to my Manipulated Memories,” supports this. The “watchers” or the “lady” could be trying to collect the members and make copies of them.