Apple Is Making It Harder To Track iPhone Users, Which Could Hurt Facebook: CNBC After Hours

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  • 게시일 2024. 04. 24.
  • CNBC.com's MacKenzie Sigalos brings you the day's top business news headlines. On today's show, CNBC.com's Salvador Rodriguez explains how new features in Apple's soon-to-launch iOS 14 make it more difficult for Facebook's advertising partners to track users from app to app. Plus, CNBC's Frank Holland has new data from the CNBC Global CFO Survey including some election predictions from the C-suite.
    0:35 -- Wall Street Scoreboard
    1:54 -- Who global CFOs think will win the White House
    3:19 -- CNBC Soundcheck
    6:44 -- Facebook vs. Apple
    10:08 -- Numbers Round
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    #CNBC

댓글 • 182

  • @kanden27
    @kanden27 3 년 전 +161

    Apple makes it harder to track.
    “Everybody liked that.”

    • @pursues6065
      @pursues6065 3 년 전 +1

      “Makes it harder to track” doesn’t mean it’s they can’t track you . It’s like not having a car doesn’t stop you from going places that you would like to go to.

    • @prashanthadepu3013
      @prashanthadepu3013 3 년 전 +1

      @@pursues6065 but harder is better than easier. Then think in terms of binary, think it in probabilities

  • @autothrust330
    @autothrust330 3 년 전 +177

    “Facebook warns apple’s iOS 14 could shave more than 50%from audience network revenue “ 8:12 news headline.
    What’s wrong with that?! Thank you Apple! 👍🏼

    • @kaasappel123
      @kaasappel123 3 년 전 +1

      randomness notes now the best way to not get tracked is mask on and phone home sadly

    • @kaasappel123
      @kaasappel123 3 년 전 +2

      Juke Box Hero they can make money with normal ads but they make less because it isn’t focused. 😂

  • @militaryav8r
    @militaryav8r 3 년 전 +78

    Facebook announces they WON'T be able to track me without my explicit consent?? Darn, what other "bad" news do they want to share with me??

  • @Ariana-gs5co
    @Ariana-gs5co 3 년 전 +139

    Honestly how is this a problem? Guess I’ll keep buying Apple products- their concern for my privacy will be what retains me as their customer

    • @sidbrun_
      @sidbrun_ 3 년 전 +17

      Same here, Facebook is just trying to paint it as a problem to get some swing, but really it’s a good thing.

    • @helloken
      @helloken 3 년 전 +10

      Agree, I'm strongly considering switching back to Apple. I'm already on iPad and I don't mind me some iPhone goodness if it means being with a company that values my privacy.

    • @frss235
      @frss235 3 년 전 +1

      Facebook helps thousands of small businesses to reach their target audience and they are not ‘tracking’ you, it’s just simple data anyone can see by looking at your profile. Do you want small businesses to be hurt even further?

    • @victorsegger3346
      @victorsegger3346 3 년 전

      You look beautiful just like Apple!!!

    • @sidbrun_
      @sidbrun_ 3 년 전 +1

      @@victorsegger3346 thank you

  • @teng029
    @teng029 3 년 전 +44

    a mobile OS that makes it hard to data-mine people? sign me up..

  • @milkessaoljira4495
    @milkessaoljira4495 3 년 전 +68

    After Hours is simply the best, Mackenzie is a great explainer. I get all the business news from here, thanks from Ethiopia

    • @dns98rider
      @dns98rider 3 년 전 +5

      Very very cool Mr.Oljira

    • @helloken
      @helloken 3 년 전 +1

      I agree i think CNBC is recently doing an excellent job with this type of content. I really enjoy this segment.

    • @milkessaoljira4495
      @milkessaoljira4495 3 년 전

      @@convolver1350 regardless of who win the election, the US will be stagnating in the coming decade because the political division is too big to heal.

    • @menassies3224
      @menassies3224 3 년 전 +1

      I too am Ethiopian bro cool to see you repping here.

    • @menassies3224
      @menassies3224 3 년 전 +1

      And I agree she’s like Becky very likeable and strong

  • @MMMMatt
    @MMMMatt 3 년 전 +29

    MacKenzie- the only Friday night date I look forward to during the pandemic times.

  • @Lazy2332
    @Lazy2332 3 년 전 +15

    I have noticed that since I have started using iOS 14 beta that the ads on Facebook and Instagram specifically aren’t as directly targeted at me.

  • @EyesOfByes
    @EyesOfByes 3 년 전 +19

    Thank you Apple 👍🏽

  • @FinancialShinanigan
    @FinancialShinanigan 3 년 전 +13

    Happy Friday, everyone!

  • @andrewdelacalzada2742

    I like watching Mackenzie Sigalos.

  • @WPaKFamily
    @WPaKFamily 3 년 전 +6

    Tim Apple is making sure that the lizard man doesn't track his people (Apple users).

  • @alexturlais8558
    @alexturlais8558 3 년 전 +1

    I'm usually an android user, but will definitely be getting an iphone next time. Apples commitment to privacy is encouraging to see, anything that makes Facebook unhappy gets my support.

  • @GTB313
    @GTB313 3 년 전 +40

    My love to Apple is getting stronger everyday. When Apple cares about our privacy more then anything else it can take my money any time it wants. Thank you Apple for all the great work that you do to protect your customers privacy. 😘😘❤️❤️❤️❤️❤️❤️❤️❤️❤️

  • @justinkeely9281
    @justinkeely9281 3 년 전 +5

    I will buy my first apple phone if they do that

  • @2078smith
    @2078smith 3 년 전 +1

    People act like Facebook is the only one tracking you. Once you sign into your email or other accounts & save it on your phone, you just gave every website you visit permission track you.

  • @YoungDeanTheOne
    @YoungDeanTheOne 3 년 전 +2

    I wanted to feel bad for the airlines but then I remembered how they jack up their prices during the holidays. I do feel bad for the workers though.

    • @YoungDeanTheOne
      @YoungDeanTheOne 3 년 전 +1

      The Loner Millionaire Lol. It’s not supply and demand when the supply is unlimited. A bus, train, or driving isn’t an option when your family lives across or out of the country.

    • @YoungDeanTheOne
      @YoungDeanTheOne 3 년 전 +1

      The Loner Millionaire Dude, that would take 4-5 days each way and cost you just as much roundtrip after you factor in other expenses like gas, hotels, and food. Believe me, I’ve done it. Not to mention, losing 8-10 days of work. My point is that the airlines shouldn’t be allowed to raise their prices just because they feel like it. It needs to be regulated just like the lenders were after the financial crisis of 2008.

    • @YoungDeanTheOne
      @YoungDeanTheOne 3 년 전 +1

      The Loner Millionaire The airlines are the only ones with the sense of entitlement. So do you think price gouging during a pandemic and me not wanting to pay more is being entitled? Because that’s essentially what airlines do during the holidays. It’s absolutely not cheaper when you factor in losing 8-10 days of work.

  • @00nicklock
    @00nicklock 3 년 전 +5

    If Facebook keeps barking, apple needs to cancel them for the app store!

  • @QuarioQuario54321
    @QuarioQuario54321 3 년 전 +16

    At least now nobody can stalk me. But I like stalking people...

  • @eveblot4195
    @eveblot4195 3 년 전 +15

    homelessness is everywhere, businesses going bankrupt by the thousands, and a new season of hurricane victims, but stocks are up.

    • @helloken
      @helloken 3 년 전

      @The Loner Millionaire "credit" AKA DEBT. Best to say it like it is. Calling debt "credit" is not unlike saying 'glucose syrup' instead of high fructose corn syrup.
      This stuff needs to be taught in public high schools! Too many ppl are in debt!

    • @steelyspielbergo
      @steelyspielbergo 3 년 전

      no homelessness around here

    • @cornelesmokodompit1683
      @cornelesmokodompit1683 3 년 전

      Sorry l am now tim is you putus

    • @cornelesmokodompit1683
      @cornelesmokodompit1683 3 년 전

      @The Loner Millionaire you adesten good tranfer is many for asking you papulason wrong you now tranfer is many for asking you papulason wrong polejay hoax corupsen palsu papulation mafia fakta l am informasi is you adesten

    • @cornelesmokodompit1683
      @cornelesmokodompit1683 3 년 전

      @The Loner Millionaire sorry l am now tim is you putus

  • @jmonsted
    @jmonsted 3 년 전 +2

    Aw, you can't track my entire life? I feel so sorry for you.

  • @AstraAtlantis
    @AstraAtlantis 3 년 전 +1

    I'm not an American so I'm a little confused by something. Why list Puerto Rico separately from the US? Aren't they part of the US?

    • @MaiDay01
      @MaiDay01 3 년 전 +2

      Its U.S territory and not part of the 50 states.

  • @adityapatnaik6079
    @adityapatnaik6079 3 년 전

    GOOD REPORTING BY MacKenzie Sigalos !

  • @josemaximinorangelteran3670

    Are those CFOs based in California only"?

  • @grantchen9731
    @grantchen9731 3 년 전 +3

    well that's what I pay for, privacy and anti ads

  • @wasimsajzad9908
    @wasimsajzad9908 3 년 전 +3

    Thank you Apple you taught a lesson to Facebook- a critique of Facebook’s response to fascism in India 🇮🇳

  • @chadwickhjones
    @chadwickhjones 3 년 전 +2

    7:50 100% independent of how terrible a company Facebook is, their website just is garbage. You should not use it, because it's garbage, completely besides the fact that they happen also to be a terrible company.

  • @joker3053
    @joker3053 3 년 전 +3

    Way to go apple 😍

  • @iamkamsai
    @iamkamsai 3 년 전

    Hiring dept at cnbc is on point!

  • @pedrogomezrodriguez4121

    Mac is so amazing. I love how she delivers the news. Amazing job!!!

  • @PetePuebla
    @PetePuebla 3 년 전

    Love this simple to understand business news! #subscribed #liked

  • @saulgoodman2018
    @saulgoodman2018 3 년 전

    The auto focus on this camera is not that good. It' keeps going on and off.

  • @Vizzy536
    @Vizzy536 3 년 전 +2

    thanks apple

  • @huhwhatyousay2652
    @huhwhatyousay2652 3 년 전 +1

    I'll be buying one! 😁

  • @peterwa6567
    @peterwa6567 3 년 전

    Thanks Apple to protected consumer privacy.

  • @sachin2842
    @sachin2842 3 년 전 +1

    iphone is costly but protects you against these fb apps!

  • @ronitabonita3020
    @ronitabonita3020 3 년 전

    Now this is great news that apple is concerned about privacy

  • @James_Lee
    @James_Lee 3 년 전

    We have to thank Tim Apple for the Say No to Facebook iOS14.

  • @drjada1475
    @drjada1475 3 년 전

    And the printer goes brrrr.... brrr.... brrr....

  • @ranadeep7462
    @ranadeep7462 3 년 전

    3:54
    6:30

  • @kevinakakp9120
    @kevinakakp9120 3 년 전

    Thats right!

  • @_suki_
    @_suki_ 3 년 전

    Thank you Apple, please continue your good work of respecting your users!

  • @arihantjainhant
    @arihantjainhant 3 년 전

    Harder!!
    You mean they can still track us ???
    Then what's the point.

  • @Davyjones5454
    @Davyjones5454 3 년 전 +1

    Good job Apple !

  • @cliftonparchment4498
    @cliftonparchment4498 3 년 전 +4

    Mackenzie, you need to eat food. It does a body good.

  • @dh5645
    @dh5645 3 년 전

    FYI Puerto Rico is United States 🇺🇸

  • @AwesomeDwarves
    @AwesomeDwarves 3 년 전 +1

    The economy is still on its knees. The stock market likes to do its own thing. Just look at unemployment.

  • @IamCaleum
    @IamCaleum 3 년 전

    If Apple really CAN make it hard for facebook to track me it would be the first time EVER that I even took a second look at getting an Apple phone over Android.

  • @elisabethmiller8335

    Thank you Apple!!!

  • @rooone6588
    @rooone6588 3 년 전

    You guys know that by using Facebook with WiFi they actually have your location pinpointed

  • @saulgoodman2018
    @saulgoodman2018 3 년 전

    Maybe my next phone would be iOS.

  • @DavetheUberSlave
    @DavetheUberSlave 3 년 전

    So much style this girl has. We got to hear from so many people in this report. Why does Kara Swisher hate Mark Zuckerberg so much? I love Kara.

  • @IReapZz95
    @IReapZz95 3 년 전

    facebook needs to stop warning companies and just lower their add price to compensate for that lose and not seeing this move

  • @CommanderCodey
    @CommanderCodey 3 년 전

    Okay Facebook is making them look bad by saying we need to track and target ads toward you

  • @perlasandoval7883
    @perlasandoval7883 3 년 전 +3

    NICE ONE APPLE NO MORE PRYING EYES

  • @rohangupta8951
    @rohangupta8951 3 년 전

    If it's true or even if true to a slight extent and even if it may not become totally impossible to track I phone users but even with a slight improvement in this direction I'm going to switch to iphone, and my whole family. Its a positive step and would applaud apple for doing this.
    Dear Google u r going to loose a tone of ur market share if it comes out to be true.

  • @yohaneschristianp
    @yohaneschristianp 3 년 전

    Less for Facebook to track but more for Apple to track, same thing guys

  • @RN-yo4qm
    @RN-yo4qm 3 년 전

    Good job, Apple!!!

  • @BIGJ03SGPHS
    @BIGJ03SGPHS 3 년 전 +1

    Facebook will get over it.

  • @TheKabobble
    @TheKabobble 3 년 전

    Once again using the same photo of the guy with the odd shirt to represent unemployment

  • @salentino
    @salentino 3 년 전

    Just don't use products from Facebook. Problem solved.

  • @HipHopMovieNews
    @HipHopMovieNews 3 년 전

    More reason to love Apple.

  • @moviesjean23
    @moviesjean23 3 년 전

    Cookies should be next

  • @davidellis5141
    @davidellis5141 3 년 전 +6

    Mackenzie is a clear 10 on a 1-10 Scale. Her stock , is rising.

  • @solutionrevolution7221

    I feel the co-vid fears are rightful. "Apparently" the virus came to us possibly through mutation from another animal, with that animal being weak it was infected and Than it mutated to be able to harm humans. The big issue I feel is a potential threat is what happens if it merges with this years flu, will it spead easier and cause more damage to the body if you survive. Think of it as in the virus got an upgrade from the flue, and now we would have maybe a super-flu or a more dangerous virus.

  • @auro1986
    @auro1986 3 년 전

    apple did it but is facebook paying google and microsoft?

  • @MrBestard
    @MrBestard 3 년 전

    Isn't that good news

  • @anona1443
    @anona1443 3 년 전

    Thanks Apple, I will pay for Apple for protecting ne

  • @rawrbro69
    @rawrbro69 3 년 전

    Android users on hush mode real
    Quick lmfoao

  • @persikii8020
    @persikii8020 3 년 전

    That’s why I use opera and block the cookies 🍪

  • @moepan2212
    @moepan2212 3 년 전 +1

    After what he did i dont think anyone is dumb enough to vote for trump again but god bless people are not very smart they voted for him the first time as well

  • @fornello123
    @fornello123 3 년 전

    PB&J stocks BUY BUY BUY

  • @The_Tronic_Drummer
    @The_Tronic_Drummer 3 년 전 +5

    Mackenzie is the epitome of every mans dream girl to bring home to mom.

    • @dertythegrower
      @dertythegrower 3 년 전 +1

      mmm, calm down, mister subpar standards man

    • @dertythegrower
      @dertythegrower 3 년 전 +1

      @Ethan aka that word is so trite,calm down and find a better one. what you said doesnt make any sense anyway heh. nobody calls themselves incel and then talks about women like that

  • @mubarizsalim
    @mubarizsalim 3 년 전 +2

    HP Inc will go bankrupt! inshallah!

  • @projectfreedom9510

    Facebook. Just stop using it. It's spam. Business, it's hardly even worth it. You can network better on Instagram.

  • @stevenyia2778
    @stevenyia2778 3 년 전

    Liberal CFO 😏

  • @zackhilton8035
    @zackhilton8035 3 년 전

    Yet we are talking about banning TikTok. The US govt. is a yoke.

  • @kkp4297
    @kkp4297 3 년 전

    covid is not serious enough

  • @sent4dc
    @sent4dc 3 년 전

    Bravo, Apple! F__k that democracy killing Facebook.

  • @Ghostmanriding
    @Ghostmanriding 3 년 전

    Close your FB account. Problem solved.

  • @Good-ke5tk
    @Good-ke5tk 3 년 전

    Ion like Facebook anyways 🤣🤣

  • @koshisunuwarrai
    @koshisunuwarrai 3 년 전 +1

    Joe Biden !!! 😂🤣🤣🤣🤣🤣🤣

  • @KHXEauqIUVYjkpwzDOSQoevhCFGJLR

    It’s looks likes contact chasing which the tracking software already integrated in i operation system, that is done by transparency report and copyright takedown, just an other marketing issue, only the field radio equipment using by military and Nokia / motoloa ( commercial police radio) can immunity privacy issue just discovered that 10-30 % of Apple staff form east Asia according their investment report compared to 90% black berry’s and 85% Nokia are native Americans or native European who spoken German / France /Italy and Sweden etc
    Even the Korea Apple 🍎 division and japan Apple 🍏 division and Singapore 🇸🇬 Apple division and Malaysia Apple division and China Apple division was totally isolated /sperate app and sperate iTunes Store refund policy to the calaforia research and development division, the £400 licenses fee of macOS software graphics design and music 🎶 production still struggling to sell on Far East , only the hardware iPhone 📱 have profit, even the Apple news in Chinese language / korean language / Japanese language / Thailand language / Malaysia language and Indonesia language was hard to competitors of their local news agency 😭, however in night life district and clubbing area and fashion industry, Apple iMac 🖥 and Apple TV 📺 os still own the market share of the drm copyright strong 💪🏻 hole 🕳 , spécialiste in Far East government / authorities relationship of the political protesters requested by their rich and non freedom law enforcement requests, Caucasian Apple approved 99% of Apple ID real time surveillance and iPhone gps location sharing even protester turn of the GPS , how glory’s is it ? Btw the iCloud and Apple cloud ☁️ office and dating division is much environmental friendly of using renewable energy but cost higher than competitors lies G-suit or office 360 , finally that isn’t seem much dummy user dress bikinis 👙 and selfie 🤳 in sunshine ☀️ beach 🏖 will 💰 payfor Norton👨🏼‍💻 / Kaspersky 👩🏿‍💻/ nod32 🧑🏽‍💻bull guard /mcafee / Ahm security (KR) , it is different phone ideology usage of engineering ugly 👨🏻‍🦰male and fashion lady 👩🏼

  • @cornelesmokodompit1683

    Sorry l am now tim is you

  • @gofish7388
    @gofish7388 3 년 전

    Looks like I'm first.

  • @okas425
    @okas425 3 년 전

    Why I love apple. Samsung is a sellout for user data

  • @gregf5770
    @gregf5770 3 년 전

    oh boo hoo, facebook.

  • @SundayStockTalk
    @SundayStockTalk 3 년 전

    FIRST

  • @thetruthwillsetyoufree4747

    Facebook 👎🏻👎🏻👎🏻👎🏻👎🏻 caused me years of suffering with security for my phones and I still have phone calls and text messages I don’t know how to get to the route of the problems i need to hire a technicianal expert there is no more security for my phone number that I have had for a long time I have had so many issues with network security google maps Instagram and google verification code Twitter chrome mail gmail and web no matter what I do and I’m frustrated with the whole thing

  • @aneations1848
    @aneations1848 3 년 전 +4

    So I'm first????

  • @kascnef
    @kascnef 3 년 전

    Marry me girl

  • @SOLDbyYOU
    @SOLDbyYOU 3 년 전 +1

    The “ dislikes” are 15%... is this because MOST OF THE BODY OF THE ARTICLE HAS NOTHING TO DO WITH APPLE !!!??? In my world this is bait and switch...aka..LYING

    • @jagsfanrick
      @jagsfanrick 3 년 전 +1

      oh so butt hurt sorry you feel the need to cry about it.

  • @victorsegger3346
    @victorsegger3346 3 년 전

    I love iPhone, it also helps me with my online trading to go easer

  • @707rohit
    @707rohit 3 년 전

    Android already provides this. Smarter than 🍎

    • @samuelmanny6231
      @samuelmanny6231 3 년 전 +1

      😂😂😂😂😂 nice joke right there

    • @707rohit
      @707rohit 3 년 전

      @@samuelmanny6231 Go to settings - Google- ads. Then then see the magic joker

  • @grazhdanin93
    @grazhdanin93 3 년 전

    Everything is ok, except one thing: Trump will win 😉