The Kulture Study: TXT '0X1=LOVESONG (I Know I Love You) feat. Seori' MV REACTION & REVIEW

“Classic TXT music video, friends just creepily staring at each other” THE ACCURACY THO AHAHHA

Taehyun sounding like he's on his 5th divorce and fighting for his children custody

I think Rolling Stones India said it best:
"Tomorrow x Together: why the next generation of k-pop is in capable hands"

this song is giving me “me and my friends are the only one left on the earth and humans are nowhere to be found” vibes

Taehyun uses this kind of raspy, “strained” voice even more in the live performances! He makes it sound so emotional and almost pained. He’s crazy for this.

HYBE found the last bit of their EMO crack from “I Need U” and put it into this song

“Are we getting some screaming from K-pop?” Meanwhile, Huening’s laught in Frost 😈😈😈

I'm so obsessed with this. There's such a visceral kind of nostalgia and pain and joy, and Seori adds such a gorgeous tone that's delicate and sweet and vulnerable. Taehyun absolutely ripping through those lines makes me wanna eat my own heart out istg

This song alone and Anti romantic made me stan.

I love the fact you mention Hybe and BigHit taking risks with their artists and give them ways to express themselves and experiment, even to the point of writing about stuff that are usually taboo. Namjoon actually participated writing lyrics for the song after Bang PD hit a wall and asked him for help and he pushed for the title and also for it to be the title track of the album; but also every member participated writing lyrics for songs in the album and Hueningkai composed and produced a song! As always all bsides are really unique and I think they explore a lot of sounds, styles and messages

I feel like seori added something to the song. Her soft voice contrasted the boys and really added an extra layer vs in a lot of BTS songs the features don't really add on much or bring much to the song. I am happy that BTS is able to collab but it's usually underwhelming. With seori, even though she doesn't have a verse to herself, her voice adds that icing to cake that just makes the song feels so much better and complete. I'm glad they decided to add her.

Txt was not meant to be an ordinary kpop group. Their music is something really different from what we're seeing in the mainstream kpop

Actually it is both Yeonjun and Beomgyu’s voice with Seori on the main chorus it’s just very faint. Although, in the live performances it’s 100% much more noticeable :)

this comeback really does feeling like txt's crowning achievement in their discography so far. almost as if txt's career so far has been building up to this and it's just truly amazing!

Seori adds something so special to this song I cant really describe it. She adds the cherry on top I feel like

In my 10 years into kpop culture, Ive never heard a song and taehyun's raspy vocals like that. I just felt so emotional and really thought that BigHit Music is definitely "Music for Healing".
Their vocals is so emotionally overwhelming and powerful. And that part with Yeonjun singing and dancing just represented youth in a matter of seconds. 😭 TXT and BigHit is just so musically powerful

This song leaves such a strange aftertaste. It sounds joyful and sensual, but at the same time with warmth in the soul it is still somehow heavy and sad. Like a piercing cry from the soul about what has accumulated. Feeling like something bad has happened. You feel despair, but life still goes on. 🥺
And if initially I didn't really like the MV, because it is quite simple, muted according to the color palette and at first glance uncomplicated, now I think that it ideally suits the song, complementing its atmosphere of adventure and freedom, as well as its message, and reinforcing conflicting emotions.
About the meaning:
Yeonjun in this MV is shown as a depressed and lonely teenager who has an ordinary family with their own problems. Yeonjun is tired of his parents constantly fighting, so he steals the car keys and runs away from his house to meet his friends who are waiting for him. Periodically in the clip there are frames with fish, which is of great importance. The ones that are real in the aquarium represent the boys in this world, desperate to leave it and explore the outside world. It also symbolizes the envy that Yeonjun feels when he sees a fish together with other fish. While he's completely alone, and his friends are really just his hallucinations. Fish in the sky and floating in the air are one of the manifestations of his rich imagination, embellishing the sad reality.
The lyrics and story is really sad, he wants to be loved and supported and escape from his family problems, but there is no escape. The only escape is his imagination

i just can't get over Taehyun's voice range, he's just so good

been saying this since they made their debut : txt are a fresh breath of air in a boring, repetitive industry.

As a veteran kpop enjoyer (11 years) I'm only waiting for TxT comebacks out of all the other latest boygroups. Let's never waste them, they are the Shinee of this gen and this song could be their "I need you" song, a breakout for them.

Tbh this song just screamed “This is something PD is gonna love ”

"Pleaseee popularise the screaming" HAHAHA wait until you hear their B-side 'Frost'. You'll be quite shocked ;)

This was one of the best releases of 2021. That's me being unbiased.

To me, this song is TXT's "I Need U." It's raw, it's emotional, it's desperate, it has such a nostalgic, punk-teen-garageband feel to it. In an era of kpop where EDM is the highest trend, this stands out so spectacularly. I adore it. It's the song that made me MOA

i feel like we all collectively didn’t notice those giant fishes the first time because we were too invested in the song lmao

I didn't realized the "friends creepily looking at each other" thing in txt mvs until PD pointed it out

I'm ARMY & I'm saying this song is SOTY material. And if it goes against 'Butter', I honestly believe 'Lovesong' should win.

I can’t say enough how much I love this song. Rock music is my first love, and I was shook when I watched the video. Really made me dig into TXT and listen to their music for the first time. The TXT songs that I’ve listened to so far don’t have that “kpop formula” sound. I particularly hate when rap is gratuitously added because they have to stick in the rapper somewhere. TXT has a rapper who can sing REALLY well - that means they can conquer any genre of music without having to slap in a useless rap section

when i recommended this song to a friend that doesn't stan txt, i said "this reminds me of run away not because of the music, but because of the emotion" and she immediately went to listen to it because we both fell in love with run away almost two years ago. run away had a whimsical vibe, while love song feels like a more jaded version of the same pure emotion. the emotion txt capture from time to time is the same emotion bts had circa 2015 and i love that so much!

This is so Huening Kai's era. His vocals, his visuals, his presence everything about him is so powerful this comeback.

Honestly he’s so right, this is the only song that rivals Run Away. These 2 tracks are the heights of their career

this is a new brave sound for kpop. It is so distinct and unique. I haven't heard something like this in the kpop industry but I love how different this is. Just the opening sound beats, I was sold and amazed already. I started paying attention to them because of this song.

"Classic TXT video
Friends just creepily staring at each other."
-Producer
🤣🤣🤣🤣

Seori's voice with Beomgyu's voice. Then Yeonjun's voice with Seori

They experimented so much in this album, from rock vibes to more K-pop-ish tracks to even full autotuned song ( wiihbtp is so underrated it's crazy ) honestly I think people calling them "fresh air" in this K-pop industry is not up to debate, just straight facts

kpop: *generic*
TXT: i'm the mothereffin UNICORN i'm the mothereffin ROCK STAR i'm the mothereffin GENRE OF MY OWN

This is my fave song from TXT. And I have to say my favorite song of the year so far! SOTY for sure

the fact that this song its so much deeper than it looks, so basically yeonjun just imagined that the other guys where with him, if you look at his wrist he has an hospital bracelet, most of the time green bracelets and ribbons are associated with mental health. The whole video yeonjun was alone, even when they were in the car you cant see the other guys in the review mirror and when yeonjun and the other guys were dancing in front of the car, you ca only hear yeonjun steps.
PD: sorry for my english.

Im an ahgase but when I tell you my jaw fell to the floor the first time I heard this, I dont have the strenght to fully stan another group, but this album is just great, Lovesong is exactly what kpop needed... TxT is doing something different and Im loving it

i admire how they're utilizing their company privelege (which as you said is NOT a bad thing nor discredits any of their hard work) to evolve the music industry's typical prominence. i do hope you consider a full album review, i think this is one of those albums where you get obsessed with at LEAST 1 of the song included. anti-romantic was that song for me, and i'd kill to have your insight on it.

With this comeback, I just need to stan TXT, they are just so consistent with putting out quality music and are not new anymore. Imo they are just such a unique group that is just perfect for the generation they are in, the way they portray youth in their music and MVs is just like watching coming out of age short movie. They are such a great group like I don't wanna compare but I feel like they just have something others don't that keeps me invested and interested in them. This song and the whole album is just amazing once again, and especially for me as a fan of rock music I think this is just simply myfavorite comeback from TXT.

I can not agree with you enough that this TXT song is “the” song that grabs you and makes you do a double take. I also love rock songs too and the first lyric is a punch to solo plexus, my initial reaction also. Everything you said about this music video is my thoughts exactly. The silence after watching it to “soaking in the moment” to Soari enhancing the song to liking standard Koop songs but wanting Koop groups to try other genres like rock. My exact sentiments.

Yaaaaaaaaas. I am ARMY and this song made my head whip. I don’t know TXT well despite them being in HYBE but this song caught my attention. Seriously, before BTS (and most of KPOP), alternative rock/punk and metal were my everyday music experience. This song just had me gasping with how amazing it is (and nostalgic).

PD: oh, it’s a typical TXT song with the members staring creepily at each other! 😂

I think it’s their best song so far, they have a side track called anti romantic that’s pretty good as well

this felt like a 5sos x kpop crossover and i’m here for it

This song alone made me come back to Kpop. I legit took 2 years of a break cause i wasn't really finding songs that really made me feel something. This song will remain a masterpiece and istg in my 22 years of life i think i only know a handful of songs that can compare to this masterpiece.

I’ve been a Kpop fan since 2007 and TXT is the only group from 4th gen that I look forward to for comebacks. I like being curious about what kind of concept they’ll be doing and I don’t have any expectations because they set new standards every time.

The best part is that this is a full album, and the whole album is experimental. There's really no constant sound, the only constant is really this "sounds cool but the lyrics make it very grunge and leaves you thinking". Absolute love this comeback. Gotta say that I prefer the sound of their live performances cause the vocals sound even more raw, which fits the song, and I feel lile Seori's voice mixes even better with their live vocals

txt killed it with this comeback, there's truly no concept they can't do

TXT really has a star quality imo. They just have that ‘it’ factor.

I've always mildly liked TxT, but this is the first song of their's that made me go, "YES!" with a fist in the air

sia ruined on , seori elevated the song, they aren’t comparable

This comeback was the masterpiece that I didn't know I needed in my life.

yes, I literally sobbed when you said "when you're listening to it for the first time, opted you don't realize at the moment that you've just listened to what's going to become an iconic moment or game changer moment" YES, TXT JUST GAVE US ANOTHER PROOF THAT THEY'RE THE FUTURE OF KPOP!!

Actually the loser/lover cast thing is a reference to the "It" remake, but it works really well with this aesthetic and with the lyrics (I'm a loser/lover in this game). I completely agree, 10/10 comeback. Jesus I love this song. Seoris vocals mixed with Beomgyu and Yeonjun is so beautiful, the way the vocal performances are all different but so cohesive. Brilliant production, direction, and execution.

This reminded me of 2000s rock music that I grew up with when I was a kid. Also, yes, I think this song will change TXT future and maybe kpop future in general. I only stan Shinee for boygroups but this song make me a fan of TXT. Looking forward what is to come in the future

Huening Kai hits differently this cb....he is just so so good

It was taehyun and he does the "raspy" voice himself, you can check out their radio live and he did it perfectly. and yes when seori part comes in is accompany by beomgyu in the first verse and yeonjun in the second. I believe txt has one of the most unique discographies and is a blessing they get to gift us with amazing music without much though on GP acceptance.

I'm not a Moa but this comeback makes me fall in love with Taehyun's voice and with the song ♡

TXT don't have a single skip on their discography, that's amazing.

This was txt's best cb yet. The tt is perfection but the album is also AMAZING. You should do a listen-along with the album. I think you would really like Dear Sputnik,which was produced by one of the members- Huening Kai!!

I'm so glad you mentioned how Hybe is taking risks! I so agree. It really frustrates me when huge groups from huge companies release such cookie cutter music or do the same style over and over. Like these artists will make millions no matter what so why not try something interesting? Especially when so many of these groups have talented and diverse members that could pull off different styles. It reminds me of The Beatles talking about when they were at their peak they couldn't even hear what they were playing at their concerts because the screams were so loud. They realised it wouldn't matter what they were playing so there was basically no risk in experimenting. "You want a timeless song, I want to change the game" - Queen Dua Lipa

Sia was not needed in ON.. but Seori's voice is beautifull in this song

Taehyun kinda said the same thing as you 😭 he said he liked the song before they added seori but once they heard it with her feature he said it became perfect. Truly the “cherry on top”

the LOSER-LOVER cast is actually a direct reference to the Losers Club from the movie IT (which I haven't seen cause I would like to be able to sleep at night), there are similarities between the group of friends in that story and this MV!
About the Seori featuring, I honestly think that her voice in the chorus adds something more to the song, her tone and the way she sings it's giving me something that a lower voice or tone would not be able to give! Even more so because she sings a specific line ("say you love me say you love me" etc.) which almost sounds more like an emotional pleading, a complete different feeling compared to the angry, desperate shouted line in the first part ("I know I love you"), and having these two emotions back to back really gives to the listener a good understanding of the feelings they're delivering!
So yeah, I think it really adds something to the whole song, while that feat. with Sia was over a song that was already perfect and complete without any other voice! (and personally, it ruined it for me, I love Sia and I love BTS but that collab was an absolute failure on my account)

i was a casual listener of txts music but this song made me stan. my freeze albums are on the way 😌😌

Honestly this album is a game changer for the future of Kpop

i have a feeling that you're really gonna enjoy "frost"

This concept is the best

I wasn't a TXT stan before. I mean I knew them before when they debuted. But this song is something different and now I'm digging deeper about this group. Good job. I do really wish they would be huge one day ❤️

i’m not a stan of txt but this song is incredible. it’s my fav song atm and i always get goosebumps while listening to it. THIS SONG IS A MASTERPIECE!!

i definitely recommend checking out the whole album as well, especially 'dear sputnik' and 'frost' that differ from your usual kpop sound as well, very much so. subjectively, i'd say freeze is the best txt's album so far (surpassing even eternity and that says a lot)

when I first heard the song, I was immediately like "PD is gonna freak out." I'm the same and love rock, so seeing it more and more in kpop is extremely exciting

It's true, this is an iconic moment for KPOP. Namjoon is the mastermind to pick this as a title track, I guess homeboy just has the ear for great but different music.

don't worry PD it's been over six months and this song still makes me both cry and twerk my ass off

During the “say you love me” part in the actual track it’s mixed and you can slightly hear beomgyu and yeonjun but mostly seori. In the live stages it’s more of beomgyu and yeonjun singing and you can hear them really well! I love how well their voices mix with seori’s

Beomgyu hits different this comeback !!

the reason I love txt so much is because of how refreshing they are, everything they do seems authentic and like they are generally having fun. they just seem like young guys living their best life, not trying to seem mature or overly sexual and I feel like I can really just enjoy the music and the concepts and just have a great time. no other group has the same ability to make me feel such genuine joy and freedom

And that ladies and gentlemen, The best song TXT has put out.

1- taehyun actually does that live, they did a performance on a radio i believe; krplus.net/bidio/eruqipFzhqSUfn4
2- also, i think you should see the concept photos, they're insane
3- the cast from taehyun is inspired by IT movie !
4- yes, when seori sings, the boys armonize with her
5- Namjoon took a big part on writing this song!

Taehyun said He looked at musicians who do that kind of distortion rasp on their voice, Like ACDC, He said

I cry everytime I listen to this song. It's sounds so joyful, but it leaves me feeling sad. Maybe because of the lyrics and how it relates to my own life, but wow, this album has really made me want to check more of TXT

TXT just got their second win while I was watching this 😭😭

I would imagine that the boys went through voice training to sing in this "tearing vocal chords" way. there are ways that singers learn to do this so that they wont actually hurt their voice. if they sing this during a concert they cant risk not knowing the safest way to do it.

i love how this comeback is so different to the others, like TXT is insanely talented, this boys are going UP UP UP!!

txt paved the way for this genre into kpop

TXT carries the rock sound so well! I love that they aren't tied or known for a specific genre, so fans never know what to expect. Freeze is my favorite album from them so far. So proud of TXT for such an incredible comeback where they showcased musical range, vocal prowess, and their artistic contribution in song writing and production

10:30 i love pd for saying that, big groups and companys can have that succesful carrer and can release "generic" songs because is not bad, but txt releasing this type of song between this saturated noise in the industry is such a breath of fresh air. I also would love to add that this can applies to bts in the fact that yeah butter and dynamite were such "generic" and easy going songs but that doesn't erase how experimental they have been since their debut when it comes to title tracks.

This song was so emotional. Like that moment where Yeonjun sort of laughs when the car catches on fire gave me goosebumps because it was such a catharsis. It was like a everything sucks and it's going to suck but sometimes you just have to give in to it and steal little bits of relief or humor or irony where you can. Their acting was SO strong. They did subtlety and vulnerability but with a ton of power. This vibe and aesthetic really suits them. This song is my favorite of their's. I really like anti-romantic off the album too.

Let me tell you this, this is by far the best song of the year, the best song since a long while actually

Rewatching this and wow. Every time I watch the MV, I feel like I might cry even though I listen to the song itself a lot. There's something about the combination of the visuals/aesthetic, their performance, the bittersweet smiles and lonely shots, the way the music cuts out and Yeonjun quietly sings the chorus before everything kicks back in and you're punched in the gut with desperation and longing.......it's incredible. It deserved to win the award that it did.

I always called that kind of rock you're talking about "anthem rock". And, yes, I saw them do this live on KBS Kool FM radio show and Taehyun can actually do that growling raw voice. I died, in a good way. I love this song.

I do believe that in the parts where you hear Seori’s voice in the forefront, Beomgyu and Yeonjun take the lower part of the harmony.
Taehyun actually uses that shredding voice in the live performances even more. So I do believe that is his voice on the track.
TxT is really pushing the envelope when it comes to title tracks and songs in general to the Kpop genre. I am looking forward to even more of their “experimental” sounds.

Can't wait to see PD's reaction to LO$ER = LO♡ER so bad!!!!

He actually does the rasp live too. He spoke about how difficult it was but he learned to do it in a healthy way and tyun is so commendable for that

Taehyun actually sings that way in their live performances. It’s was Seori with Beomgyu in the chorus together.

RM is actually credited in this song
Soobin: Bang PD-nim was working on the lyrics but he didn't like any of the lyrics that came out after worrying about it for 3 weeks. He asked RM sunbaenim to once listen to the song & if it's okay, if he could help so RM gladly participated. There were two versions of names for the song and RM suggested they use 0×1=Love Song as it goes well and it sounds better so that was decided as the title.

0X1 tickled a very specific part of my brain that has a weakness for the angsty, pop-rock kind of music. There's so much raw emotion in this song, and the contrast between the rough almost-screams in the chorus and the soft, sweet parts inbetween is just immaculate. I'm always impressed with the stuff TXT releases, but this song is easily my favourite from them, beating even Runaway. It's a masterpiece.

I knew it. I just knew you'd love this. I was blown away by this comeback honestly. I know TXT is so talented. But this song, they conveyed the emotions really well and the execution of the vocals is just top tier.