ARTMS ‘Pre1 : Birth' Official MV

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  • 게시일 2024. 03. 27.
  • ARTMS ‘Pre1 : Birth' MV
    'Birth' Streaming platform / 'Dall' Pre-order
    orcd.co/artms
    Official Website : artms-strategy.com
    Official Twitter : / official_artms
    Official Discord : / discord
    Official Instagram : / official_artms
    Official TikTok : / official_artms
    #HeeJin #HaSeul #KimLip #JinSoul #Choerry
  • 음악

댓글 • 10K

  • @official_artms
    @official_artms  개월 전 +1677

    'Birth' Streaming Platform / Pre-order
    radi.al/artms

  • @snwchaee
    @snwchaee 21 일 전 +1608

    for the arts not the charts

    • @neptune3427
      @neptune3427 21 일 전 +16

      true

    • @loonaurtheworldddd
      @loonaurtheworldddd 21 일 전 +14

      Periodt

    • @LoonaOt12-pl9vd
      @LoonaOt12-pl9vd 17 일 전 +3

      💅

    • @SamEricLlort
      @SamEricLlort 17 일 전 +48

      In an alternative Dimension where people care about art ARTMS has PAK and illit and other Hybe groups are nowhere to be seen.

    • @KpopIsDead69
      @KpopIsDead69 13 일 전 +1

      it would make sense if this wasn't a POP genre
      but Kpop being a POP genre
      there is no such thing as FOR THE ARTS in a POP genre
      if its not charting then its a failed pop song
      if the creator of the song really wanted to release it as art
      he or she would definitely have never used a freakin KPOP group to present it lmfao

  • @bambear07
    @bambear07 27 일 전 +2236

    "the darkest, most grotesque fantasy in kpop history" oh they're so real for this

  • @vinnieslove
    @vinnieslove 24 일 전 +1274

    This is what a REAL unique concept is Never saw anything like that in kpop

    • @fwrysarah
      @fwrysarah 17 일 전 +8

      FOR REAL ❗❗❗

    • @userk7dy
      @userk7dy 17 일 전 +9

      red velvet

    • @pedrolucas62
      @pedrolucas62 16 일 전 +76

      @@userk7dy love red velvet, but they haven't done something creepy _like this_. their creepiness is way more subtle or quirky sometimes, never this eerie; both (artms' birth and rv's peek-a-boo, russian roulette, chill kill) are dramatic, but still very different in tone. chill kill is like 'the shining', birth is like 'hereditary', both great, but *very* different.

    • @Magicgames189
      @Magicgames189 16 일 전 +3

      ​@@pedrolucas62agree

    • @rhinoaji7419
      @rhinoaji7419 13 일 전 +31

      ​@@userk7dy they do colorful weirdness, and dreamcatcher + pixy do dark horror. but artms do artistic horror, i think it have lil bit of surealism too.

  • @lunateee
    @lunateee 25 일 전 +890

    whoever the creative director is actually needs the biggest raise

    • @mifrs
      @mifrs 25 일 전 +16

      Digipedi

    • @Wonyoung_u713
      @Wonyoung_u713 24 일 전 +33

      Jaden jeong

    • @jinsolz
      @jinsolz 24 일 전 +56

      @@mifrsit’s jaden jeong. digipedi is the director, but jaden tells him the concept and idea of what he wants.

    • @_starchina
      @_starchina 21 일 전 +30

      its vivi

    • @kecapputih0101
      @kecapputih0101 19 일 전 +8

      Idk why but.. it reminds me of grimes
      This is so cool.. damnnn

  • @energyismygame
    @energyismygame 29 일 전 +9015

    not even a pregnant woman could’ve delivered like this

    • @flaxsikare_forblink
      @flaxsikare_forblink 29 일 전 +69

      Is this a comeback or a pre-release

    • @chuchu00444
      @chuchu00444 29 일 전 +109

      LMAOOOOO

    • @rodrigobaraibar5676
      @rodrigobaraibar5676 29 일 전

      @@flaxsikare_forblink pre release n1! 3 more track are gonna be pre released throughout april and may, and their debut album will be released on may 31st!

    • @Gowonade
      @Gowonade 29 일 전 +187

      @@flaxsikare_forblink it’s a pre release I think they’re doing 3 or 4 pre releases before the album comes out in may

    • @flaxsikare_forblink
      @flaxsikare_forblink 29 일 전 +33

      @@Gowonade 3 or 4 😳😳😶😶 how big is the album going to be if 3 or 4 are just pre-release 🫠

  • @chuutoyouryves
    @chuutoyouryves 개월 전 +3482

    they took that ART in ARTMS seriously

  • @waterbeing
    @waterbeing 8 일 전 +50

    this actually one of the best music videos i’ve ever seen and i will never shut up about it

  • @Trevieboo
    @Trevieboo 24 일 전 +241

    I’m so curious what a live performance of this will look like

    • @M00coww1
      @M00coww1 24 일 전 +15

      I can't wait to see the choreography 🤩🤩🤩🤩🤩

    • @Wonyoung_u713
      @Wonyoung_u713 24 일 전 +7

      No fr I'm curious too

  • @urmom-le4db
    @urmom-le4db 개월 전 +10473

    whoever made the art in the mv needs a big fat smooch. it’s so alluring and really puts everything together

  • @oofpeachy6100
    @oofpeachy6100 개월 전 +2424

    This is the most experimental kpop song and MV I have ever seen. This completely blew my expectations. Nobody’s doing it like them I fear

    • @akionceu
      @akionceu 29 일 전 +11

      fr

    • @blackmarala
      @blackmarala 29 일 전 +101

      Remember one and only and butterfly, this is loonas legacy

    • @veronicamaria448
      @veronicamaria448 28 일 전 +13

      Shatter by Dreamcatcher exist...

    • @Averiiie
      @Averiiie 28 일 전 +53

      @@veronicamaria448 I'm a big fan of Dreamcatcher and shatter but Shatter was not even close to being this experimental of a concept.

    • @willwastaken
      @willwastaken 28 일 전 +18

      Listen to Lexie Liu and Lala Hsu. They're solo Chinese artists who write their own songs and they are both INCREDIBLE. This song heavily reminds me of None of the Above by Lala Hsu.

  • @mokkeopi
    @mokkeopi 24 일 전 +156

    THIS is an example of being made for the arts not the charts

  • @Mel0n_L0rd
    @Mel0n_L0rd 11 일 전 +125

    Who is here after Girls Night? 🙋‍♀ Supporting all our moon girls. 🌙

  • @rahmahalharbi7216
    @rahmahalharbi7216 25 일 전 +524

    Please don’t abandon this song too early and promote it well, we need more of these fresh concepts

  • @CRaXII
    @CRaXII 개월 전 +354

    This ain't an MV
    It's an art exhibition

    • @CRaXII
      @CRaXII 29 일 전 +4

      Okay it's been hours. I'm still confused as hell but can't stop watching😵‍💫😵‍💫😵‍💫

  • @loonathewhored
    @loonathewhored 6 일 전 +12

    Heejin said that Birth has a choreography… I can’t even imagine how it would look like

  • @zee-tb9er
    @zee-tb9er 8 일 전 +118

    who else feels like gathering ex boyfriends today

    • @benkearns6424
      @benkearns6424 4 일 전 +4

      Me ong

    • @itzthewxrld
      @itzthewxrld 일 전 +8

      Girl why did I birth virtual angels playing candy crush at the flower rhythm in the air ?!?!!! 😭

    • @skylerwhitefan
      @skylerwhitefan 일 전 +4

      i literally broke up w my boyfriend after this came out

    • @itzthewxrld
      @itzthewxrld 일 전 +3

      @@skylerwhitefan oh I hope he has to listen to loona till the end of his life 🙂‍↔️

    • @nailinthefashion
      @nailinthefashion 일 전 +1

      @@skylerwhitefanat least he’s an orbit now it was worth it

  • @atmosphericentry0
    @atmosphericentry0 개월 전 +10932

    A funeral concept for a title track called "Birth" is ICONIC

    • @joaquinm2513
      @joaquinm2513 개월 전 +283

      Madame this is a b side 😅

    • @katrauda1545
      @katrauda1545 개월 전 +360

      Probably to reflect the death of Loona but north of ARTMS

    • @candyman1013
      @candyman1013 개월 전 +80

      ​@katrauda1545 That's exactly what I thought, I can't wait to see what this era of their careers brings to them and OURII!!

    • @opinion2049
      @opinion2049 개월 전 +21

      "O" origin is way more iconic, that cant exist here With us

    • @LizzyNightingale
      @LizzyNightingale 개월 전 +77

      @@opinion2049never thought I'd see someone wanting Orgin 🤣🤣

  • @godssemble
    @godssemble 29 일 전 +2617

    this music video is simply just gorgeous.. they weren't kidding when they said they were going to rewrite K-Pop because this is NOTHING like we've ever seen before.

    • @Davidy-ix3ck
      @Davidy-ix3ck 29 일 전 +25

      Kang seulgi? 😂 shes been carrying red velvet dark concept since debut

    • @lommre
      @lommre 29 일 전 +12

      ​@@Davidy-ix3cknão

    • @taylorl9424
      @taylorl9424 29 일 전 +154

      @@Davidy-ix3ckno this is different. I actually haven’t seen anything like this with all the weird drawings and such

    • @ughgowonsscalpandcrunchyvo4926
      @ughgowonsscalpandcrunchyvo4926 29 일 전

      @@Davidy-ix3cksomething about this MV feels like it’s a cult indoctrination with subliminal messages

    • @godssemble
      @godssemble 29 일 전 +80

      @@Davidy-ix3ck i loved 28 reasons but these are still very different concepts! it's been awhile since i watched the seulgi mv but i don't recall the medieval styled artwork connecting to the lore in 28 reasons

  • @Asmoldelulubean
    @Asmoldelulubean 25 일 전 +60

    This song is so UNDERRATED!!!!!! While people nowadays are all caught up in catchy and powerful melodies or a sudden change of beat in the song, 'Birth' is such a hidden gem 🥹🥹

  • @pvsitions
    @pvsitions 24 일 전 +76

    Now this is real music. This mv deserves 100M views. Everything is perfect, the art, the vocals, the instrumental, the concept, the editing, the vibes, the lyrics, the visuals, and imma say it again the art. THIS IS REAL MUSIC THANK U ARTMS FOR BRINGING REAL MUSIC BACK

  • @eggseating780
    @eggseating780 29 일 전 +752

    This MV genuinely feels like a fever dream. The way it actually unsettles me is amazing. I don’t think i’ve ever experienced this with other Kpop MVs

    • @Jacky.c.v
      @Jacky.c.v 29 일 전 +26

      First real horror concept mv
      Even though Drama was creepy too sometimes... but not to this degree

    • @timothyford1103
      @timothyford1103 29 일 전 +3

      A different kind of unsettling can be found in 1NB’s “Where U At?” from some years ago.
      If released today I think it would have a warning label.

    • @eggseating780
      @eggseating780 29 일 전 +6

      @@timothyford1103 I’ve finish watching it. I can say that it definitely did disturb me

    • @belalmeida3039
      @belalmeida3039 29 일 전 +2

      ​@@Jacky.c.vstranger by sunmi is also a little scary

    • @silly_hue-wheat
      @silly_hue-wheat 29 일 전 +7

      I think russian roulette of red velvet have the same energy, but the mv and the song are so colorful and poppy

  • @julesheart4784
    @julesheart4784 29 일 전 +1307

    This is for the pre debut orbits, I mean the darker vibes? The distorted jinsoul talking voice (egotistic just to name one)? The metro?? The cinematic quality?? THE EXPERIMENTAL SOUND?
    I love this so much

    • @rowan6090
      @rowan6090 29 일 전 +52

      SWEET CRAZY LOVE METRO

    • @S4TURN_Official
      @S4TURN_Official 29 일 전 +8

      @@rowan6090THAGS WHAT I WAS THINKING AHAHSGSH I LOVE THIS FANDOM SM

    • @sept4799
      @sept4799 29 일 전 +31

      Everything involving Loona is guaranteed to be high quality. It's the law

    • @julesheart4784
      @julesheart4784 29 일 전 +3

      @@rowan6090 EXACTLY what I was referring to!!

    • @SonderBird
      @SonderBird 25 일 전 +5

      @@MAGICALGIRL99I disagree. If the lore and drama is all you liked about LOONA, sure I can see why this is your favorite. But I’m afraid you’re missing that their range in genres/creative lanes, is part of the charm. You may not like what Chuu/loosemble have done, but it doesn’t discredit their talent/likability. Let’s not compare them.

  • @haechansn1
    @haechansn1 22 일 전 +36

    PLEASE KEEP GOING WITH THIS CONCEPT ITS SO GOOD 😭😭😭😭😭😭

  • @a_s_dfghjkl
    @a_s_dfghjkl 9 일 전 +15

    this NEEDS a performance and needs to be promoted

  • @jihyo1443
    @jihyo1443 개월 전 +3589

    The quality? The MV? the production? The vocals? Everything about Birth is amazing I’m obsessed with this unique concept ARTMS is so iconic

    • @nobody7349
      @nobody7349 개월 전 +32

      Told y’all… let him cook

    • @allstones1462
      @allstones1462 개월 전 +12

      Love me some horror concept ahhhhhhhh

    • @AnaluizA-hn9bx
      @AnaluizA-hn9bx 29 일 전

      THEM READING THIS JHHQHH

    • @Davidy-ix3ck
      @Davidy-ix3ck 29 일 전

      Some members had terrible nose job tho, like a ruler shove into their nose......

    • @Amelia-oc8vb
      @Amelia-oc8vb 29 일 전

      @@Davidy-ix3ckgirl which ones? 💀 they’re all gorgeous stfu

  • @barbieroqueira
    @barbieroqueira 28 일 전 +1058

    Can't ignore the fact that this was released a day before Hyeju's debut, the last member of Loona, talking about rebirth and finding themselves

  • @tunahead
    @tunahead 19 일 전 +44

    everyone's talking about ARTMS, aces on k-pop

  • @jeffi3310
    @jeffi3310 23 일 전 +19

    They took the ART in ARTMS really serious and we are here for it

  • @aleuimay2309
    @aleuimay2309 개월 전 +853

    i know orbits (ourii and cloo included) say this a lot but genuinely nothing like this has ever been done before. no dancing cuts, no performance aspect. rarely a kpop music video at all, everything from the sets to the incredible art is like a picture from a storybook (a really messed up one, but still). this is such a a unique and incredible concept, one that is fitting for their debut. they're more mature now, with more to offer and i can't wait to see what comes next for them.

    • @DenWj
      @DenWj 개월 전 +38

      They come to Modhaus to make new story and make new journey ❤ Modhaus make good song and concept for TripleS and Artms

    • @rodie3602
      @rodie3602 개월 전 +10

      Right??!!

    • @delfinal.l.v4869
      @delfinal.l.v4869 29 일 전 +5

      What's the story of the mv? I couldn't get it at all

    • @urmomvia
      @urmomvia 29 일 전

      @@delfinal.l.v4869the rebirth of the 5 loona girls, ARTMS and their quest of continuing the LOONAVERSE lore

    • @pk.sugarfox3311
      @pk.sugarfox3311 29 일 전

      @@delfinal.l.v4869 Some said It's a story of Iphigeneia a girl that got trick by her father to be a sacrifice by lie to her that she gonna marry Achilles Greek hero then Goddess Artemis revive her, to sum it up it like LOONA being trick by that company with lie and slave contract then have to die(disband) then revive by ARTMS

  • @urmomvia
    @urmomvia 29 일 전 +372

    Whoever distributed the lines to all the girls needs a praise from all of us it works so well together

    • @8ligh7
      @8ligh7 29 일 전 +22

      Jinsoul and Jaden are the lyricists, so it's probably them.
      Or maybe hymax and view, the music producers.

    • @haseulsluckycharm288
      @haseulsluckycharm288 29 일 전 +19

      @@8ligh7it's def Jinsoul and Jaden + They've worked very long so the girls are allowed to take the lines the want

  • @ChancellorMango
    @ChancellorMango 25 일 전 +30

    I was asking my friends for some good horror movies but this is way better than anything they could suggest. It is so eerie and dark. I love this

  • @manuluminus6628
    @manuluminus6628 17 일 전 +50

    Please guys vote for Artms in Mubeat Subway ad pol this could seriously help them get nore recognition in Korea!

  • @utKOE
    @utKOE 29 일 전 +361

    Pre-debut LOONA was the reason I wanted to go to art school and get into photography and videography. Last september I finally took the plunge and decided to enrol myself in photography. Now with ARTMS, this music video along with their concept is exactly where I'd like to see myself in the future. This isn't like generic kpop. This is what I'd genuinely describe as artistic and experimental. Wauw.
    Hope to one day be working for a label like Modhaus.

    • @pigeondance
      @pigeondance 29 일 전 +13

      cheering you on!!

    • @fdscrl6016
      @fdscrl6016 29 일 전 +8

      You got this

    • @alafolieee
      @alafolieee 28 일 전 +9

      when i got into loona i quickly started to realize how many artists we have within the fandom. i know it’s quite common to basically any famous kpop group to have fanart made abt them but the ammount we orbits have is massive. from outstanding video edits and lore videos to drawings and paintings to the amazing photographers at the fansites to even having zsunder who went out to being hired to produce songs for other kpop groups. basically every orbit i’ve met is a graphic designer (lol) it’s a extremely art-driven and (very well) art-fed community. you’re in the right place and i’m wishing all the best for you and i know you’ll accomplish all you dream of. ❤

    • @user-vh6zx3kv4b
      @user-vh6zx3kv4b 28 일 전 +1

      👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻

  • @M4ttch4
    @M4ttch4 개월 전 +1511

    I CAN'T BELIEVE THAT THERE ARE THE SAME GIRLS THAT SING ABOUT PURE LOVE, UNIVERSITY EXAMS AND SAY HI HIGH-
    BIRTH KILLED ME ✨🐰

    • @zacanger
      @zacanger 개월 전 +178

      from "sweeter than dumplings" to "my pure face has been a lie all along" this is insane

    • @sofija642
      @sofija642 개월 전 +21

      This is crazyy

    • @user-di9ig9xq6n
      @user-di9ig9xq6n 29 일 전 +43

      this is the beauty of idol system. You watch them grow.

    • @ventaliq
      @ventaliq 29 일 전 +4

      true

    • @doram.a8475
      @doram.a8475 29 일 전 +5

      Lol that's totally a more crazier lore by the way

  • @seungminnieez
    @seungminnieez 20 일 전 +38

    i randomly came across this mv and i’m in love i’ll definitely stan

  • @apollo-iy8hy
    @apollo-iy8hy 5 일 전 +6

    this is easily going to be the coolest mv to come out this whole year im sure of it

  • @vic7694
    @vic7694 개월 전 +315

    1:19 WAS CRAZY OMG

  • @_mon_tego
    @_mon_tego 29 일 전 +443

    Oh my days this song is genuinely everything I’ve been missing in kpop. Actually interesting concepts, genuinely experimental music, and inciting real emotions within me. The art and videography unsettled me, but I was also so excited as we saw new sonic ideas being introduced throughout the song. I’m now even more excited for the album!!

  • @DizzyJae
    @DizzyJae 24 일 전 +36

    Hi, not really a Loona Stan here, stumbled upon this on my fyp.
    I only came here to say :
    HOLY SHIT THIS IS SO COOL AND DARK AND I LOVE IT

    • @SaoirseDoyle-jg1ek
      @SaoirseDoyle-jg1ek 23 일 전

      if you like this you could check out not friends and tell me now! (boycott versions :))

  • @cierra5495
    @cierra5495 25 일 전 +17

    I had chills throughout this whole music video I was not expecting this at all but, their range is insane and they slayed this so hard, which I'm not even a bit surprised about. Honestly, if anyone could pull this off it would be them and everything from the visuals to the vocals and the whole atmosphere of the music video and song put together... it was truly entrancing and hauntingly beautiful. A masterpiece that ended with my JAW DROPPED!

  • @seafarer_
    @seafarer_ 개월 전 +490

    Finally Haseul’s voice being featured right again, she really adds something special to the song.

  • @f5321
    @f5321 29 일 전 +556

    Jinsoul’s first ever writing credit and she’s a co-writer. I’m so proud! Our multitalented Jindori 💙

  • @OrbGoblin
    @OrbGoblin 21 일 전 +11

    I want this MV to be made into a Netflix series YESTERDAY!

  • @user-fx8wt5pl9j
    @user-fx8wt5pl9j 7 일 전 +7

    i know this MV doesn't get as many views as it deserved, but this is art, this is investment, so please keep making MVs for other premier songs. One day these plants will grow and fructify. ARTMS and the crew will get the fame and recognition the deserve as ARTISTS and blueprints of K-pop industry.

  • @notyomama7799
    @notyomama7799 28 일 전 +271

    The scenes with the enlightened figure give me genuine chills 😭

  • @8ligh7
    @8ligh7 29 일 전 +896

    This came out right after a significant lunar event. That really reminds me of the good old pre-debut days of looking at the calendar expecting for Loona to drop something because that day had a specific lunar phase. Jaden was truly committed to the concept and lore of Loona, too bad BBC wasn't.

    • @sunmiajwan
      @sunmiajwan 29 일 전 +7

      yeesss

    • @fdscrl6016
      @fdscrl6016 29 일 전 +64

      it also came out on good Friday (the day that jesus was crucified) & that goes so well with the Dying to Birth/Rebirth theme

    • @OGseoulite
      @OGseoulite 28 일 전 +2

      I’m just happy they’re finally back

    • @kendelleking8337
      @kendelleking8337 28 일 전 +10

      BBC wasn't committed to anything but increasing their bank balance. I'm sad it's meant we can't see OT12 performing for a while (I believe they'll make a return one day in the future) but it's for the best to leave that shitty company in the past.

  • @citiaii
    @citiaii 18 일 전 +23

    made me get back into loona, love the switching visuals between glowing scenes and the lovecraftian styled work 🩵

    • @jinsolz
      @jinsolz 17 일 전 +4

      so happy they’re back with the old team. jaden and digipedi just know what they’re doing

  • @SuseiP
    @SuseiP 18 일 전 +18

    This is so grimes coded omg 🧚🏼‍♀️ i feel like i watched an alternative music video

  • @goldenaria517
    @goldenaria517 27 일 전 +143

    Whoever did Heejin's purple eyeshadow look deserves an award

    • @jesuschristisgod111
      @jesuschristisgod111 24 일 전

      Jesus Christ Is Coming Soon Repent & Draw Near To Him ❤️✝️🙏

  • @jaydonlow3696
    @jaydonlow3696 29 일 전 +304

    Whoever directed or involved in this production totally deserved the credits!!!

  • @jellyfishbubgum
    @jellyfishbubgum 19 일 전 +13

    This is so freaking amazing. It hits so many marks and is remarkably different than anything out there

  • @4dore.
    @4dore. 13 일 전 +14

    I hate how everyone said this song was gonna be so bad and that “the concept felt forced” and then it ended up eating so hard y’all couldn’t deny it😊❤❤

  • @xsomili5501
    @xsomili5501 29 일 전 +200

    This art direction is CHEFS KISS

  • @Death_by_Kim_Yoohyeon
    @Death_by_Kim_Yoohyeon 개월 전 +936

    The fact that this exists is win. We live in a world where this song exists. Incredible

    • @traingirl2560
      @traingirl2560 개월 전 +15

      no like this is crazy

    • @alibeanie
      @alibeanie 개월 전 +30

      exactly this is legit such a good song idgaf about it being kpop, artms, loona, whoever whatever THIS SONG IS SO GOOD!

    • @urmomvia
      @urmomvia 29 일 전 +4

      Its soo good im crying

    • @zawarudo537
      @zawarudo537 29 일 전 +1

      Cringe

    • @lisha9638
      @lisha9638 29 일 전

      @@zawarudo537jump

  • @bea-ff7yl
    @bea-ff7yl 25 일 전 +10

    haseul's vocal sounds so good in this song she fitted this concept and this sonority really well

  • @bb-ang3I
    @bb-ang3I 21 일 전 +12

    i’m in love with choerry’s vocals omg

  • @doseiky-gz9mm
    @doseiky-gz9mm 29 일 전 +177

    any film/ cinematography nerds here getting chills from the:
    - 3:2 ratio
    - the amazing art
    - the still cuts
    i got absolute chills from the music as well of course- the girls did such a great job, and i'm glad the production team's highlighting them so well!

    • @argtorr
      @argtorr 29 일 전 +2

      I think it's 4:3 or 5:4, not 3:2

    • @doseiky-gz9mm
      @doseiky-gz9mm 29 일 전

      @@argtorrit feels a bit small horizontally to be 4:3 or 5:4 no? unless i'm tripping

    • @fdscrl6016
      @fdscrl6016 29 일 전 +3

      me! i previously got into kpop because of how good Loona music videos were & this was even better than my expectations

  • @kati3236
    @kati3236 29 일 전 +186

    changed me as a person, fixed me, enlightened me, this is everything

  • @NONPOINT420
    @NONPOINT420 21 일 전 +10

    The drum-n-bass sounds are very unexpected and work phenomenally.

  • @salmasabrina507
    @salmasabrina507 18 일 전 +11

    thank you for the teaser and not using AI. thank you for actually listened to the fans that most agencies don’t do.

  • @hyejusoneandonly
    @hyejusoneandonly 개월 전 +416

    I love the contrast from Loossemble's fairy dreamlike theme for their upcoming comeback and ARTMS's darker theme for their pre release💝

    • @Whoismagi
      @Whoismagi 개월 전 +47

      Omg what if they are on award shows together. I would cry id be so happy

    • @miyan4velicz
      @miyan4velicz 개월 전 +20

      the contrast is just too good to be a coincidence

    • @cjc363636
      @cjc363636 29 일 전 +17

      I know. Like I mentioned up the comments, the wide artistic abilities the Loona veterans occupy is impressive. And I'm still waiting for Head in the Clouds or some similar promoter to get all 12 of them on the same stage again somewhere. Even if it's "Oh, hi, I didn't know YOU ALL were here! Hey, let's sing a song together!"
      It will happen.

  • @samiralae9739
    @samiralae9739 개월 전 +2934

    *for the first time maybe since not friends we're getting a dark concept but for the first time ever we're getting a dark song, let's GO*

    • @flowersaredead
      @flowersaredead 개월 전 +18

      not friends*

    • @orbit1005
      @orbit1005 개월 전 +8

      Just friends 😂

    • @samiralae9739
      @samiralae9739 개월 전 +30

      ​@@flowersaredeadPLS i was so slayed by the thumbnail i messed up the song name ahshaksh

    • @flowersaredead
      @flowersaredead 개월 전 +28

      @@samiralae9739 its ok bby its obvious ure an orbit, the stairs by themselves

    • @samiralae9739
      @samiralae9739 개월 전 +16

      @@flowersaredead wait you recognized the stairs damn 😭 it's from the hyunjin teaser

  • @hayazluv
    @hayazluv 일 전 +6

    cant spell ARTMS without ART

  • @JM-hd3lr
    @JM-hd3lr 10 시간 전 +4

    i genuinely hope they release more music like this in the future 🤌🏾🤌🏾 i find so captivating and it highlights their vocals

  • @lunapark8966
    @lunapark8966 29 일 전 +247

    This MV might be the most unique I watched in a while. It's so refreshing

  • @Tunality
    @Tunality 28 일 전 +379

    When Haseul sings “love me, it’s a gift” it sounds like she’s being forced to say it, as if through a stifled sob. When Choerry sings “hate me, it’s a gift” it sounds like a soothing spell, an effortless exhale of relief. I’m not okay 👍🏼

    • @Hello-jm3qq
      @Hello-jm3qq 28 일 전 +20

      Damn that is so helpful actually.

    • @xichigo1353
      @xichigo1353 26 일 전 +4

      The lyrics... It reminds me of how Loona got suddenly dismantled and artemis forced them to have life and forced them to forget or manipulate all their past memories.

  • @gracielasayos5701
    @gracielasayos5701 14 일 전 +8

    I'm not ARTMS stan but I come every day and listen to this song and watch this video as a mantra. I wish k-pop indsutry dare to work with this kind of concepts a little more. Is gorgeous.

  • @stanloonaot12ordie
    @stanloonaot12ordie 25 일 전 +8

    IS THAT THE BUTTERFLY INTRO AT THE BEGGINING????????????????? omfg the more i listen the more i found new things i missed this 😭💘💘💘💘

  • @sonofmando4239
    @sonofmando4239 29 일 전 +535

    one of my favorite "bottom of the loona iceberg" things was the alternate cut of the why not? mv where there is a deleted scene of a kim lip made of pure light flying... the fact that they put back a visual element like that is just making me cry of joy

    • @pigeondance
      @pigeondance 29 일 전 +6

      woah where can one see this clip?

    • @USOGUl
      @USOGUl 29 일 전 +23

      We are fr so back 😭❤️‍🔥

    • @izzznotanut
      @izzznotanut 29 일 전 +4

      ohh nauuur I almost forgot that thing

    • @tylapi
      @tylapi 28 일 전 +1

      omfggg yeaaa i almost forgot about it

    • @pinocchiooh1748
      @pinocchiooh1748 28 일 전 +2

      It's no wonder that now (Loona) or artms, loossemble are a flop and nugu group even though they debuted a long time ago. Because they always try to copy other bands. It makes deserved that they didn't get any money from the original company.

  • @rubitch
    @rubitch 29 일 전 +325

    i don't listen to kpop much so it's refreshing to see an experimental/art pop-ish concept in kpop today

  • @XGenesis84
    @XGenesis84 17 일 전 +11

    Hopefully their debut album will have a theme as dark as this.

  • @lunargraph
    @lunargraph 개월 전 +428

    Haseul had to go out of her comfort zone for this song, and I hope she knows her hard work paid off 🥹 Her voice shines so much in this track, and it honestly feels like she was MADE for it. I'm so happy for her. YOU DID SO WELL, HASEUL! WE LOVE YOU!

  • @ricardo8252
    @ricardo8252 29 일 전 +287

    The stylists were not playing around this time. The outfits added 10 years to my lifespan. Gosh!!!! Why can't I stop watching it on loop?

  • @jakeypuppyyy
    @jakeypuppyyy 24 일 전 +9

    Has to be the most interesting release so far this year. I love how it feels like we’re inside a painting

  • @Dancingkyus
    @Dancingkyus 20 일 전 +8

    The huge glowing woman… she has a comforting aura

  • @Stayexoltiny
    @Stayexoltiny 28 일 전 +189

    No one is talking about how they put the members name with the lyrics
    Thanks for doing that, now I can know who is who

  • @myrajain2884
    @myrajain2884 26 일 전 +326

    Literally one of the coolest groups. Title is birth but the theme is funeral and I’m loving it.

    • @jesuschristisgod111
      @jesuschristisgod111 24 일 전 +1

      Jesus Christ Is Coming Soon Repent & Draw Near To Him ❤️✝️🙏

    • @FallenNephilimTeukie
      @FallenNephilimTeukie 24 일 전

      Get a life ​@@jesuschristisgod111

    • @yayakibo1062
      @yayakibo1062 23 일 전 +2

      Hey i just now catch up with loona since they not loona anymore but where is the other member? Will this be the permanent formation? Are the other going solo?

    • @myrajain2884
      @myrajain2884 23 일 전 +1

      @@yayakibo1062 they are mostly doing solo activities

    • @yayakibo1062
      @yayakibo1062 23 일 전

      @@myrajain2884 so there will be no loona old formation?😭

  • @izzyby6
    @izzyby6 25 일 전 +10

    No joke, I'm invited more than once a day to this iconic music video

  • @samiralae9739
    @samiralae9739 25 일 전 +14

    back too stream this masterpiece again

  • @shaunthesheepismyhomie
    @shaunthesheepismyhomie 27 일 전 +402

    I’m so glad Birth won because if any of the other songs won it would’ve been so generic because it’s been done before. LOONA is known for their wide range and I’m so glad Artms’ Birth is going to be added to that range and expanding the variety that LOONA is known for. Not only the music but the concepts and creative direction will always be unique.

    • @yohanepana5018
      @yohanepana5018 25 일 전 +1

      man let artms shine on their own loona is OVER let that shi go please

    • @shaunthesheepismyhomie
      @shaunthesheepismyhomie 25 일 전 +52

      @@yohanepana5018 you don’t even go here 😭 Loona is not over and the members themselves have said this time and time again so why should I not mention loona it’s literally who they are. If the members of ARTMS don’t want people to refer them to LOONA why would they release Carol 3.0 and continue the lore that was started in loona.

    • @jellopuffy2974
      @jellopuffy2974 25 일 전 +41

      @@yohanepana5018 Saying that without taking in consideration how both ARTMS and LOOSSEMBLE are going hard with the LOONAVERSE, and even Chuu's videos have that LOONA vibe and references

    • @jesuschristisgod111
      @jesuschristisgod111 24 일 전 +2

      Jesus Christ Is Coming Soon Repent & Draw Near To Him ❤️✝️🙏

    • @assypeachmusic1006
      @assypeachmusic1006 22 일 전 +1

      song A is not generic

  • @honeypopcorns
    @honeypopcorns 개월 전 +314

    OH MY GOD THIS MIGHT ACTUALLY BE THE GREATEST KPOP SONG AND MUSIC VIDEO EVER CREATED THE ARTISTRY?????? THIS IS ACTUALLY A MASTERPIECE???

    • @mariann009
      @mariann009 개월 전 +27

      It’s an actual unique song, I never listened or watched something like this in kpop…

    • @newlightent2
      @newlightent2 개월 전 +10

      fr. I really believe this is one of the best songs from Loona as a whole. It's so unique and their voices completely fit this concept

    • @traingirl2560
      @traingirl2560 개월 전 +5

      @@newlightent2this might be their best mv as a whole too this is insane

    • @urmomvia
      @urmomvia 29 일 전 +3

      U didnt lie there this got to be the most artistically visually pleasing mv and the way they didnt show a dance scene this is now beyond kpop for me its too good

  • @ddavvs
    @ddavvs 8 일 전 +7

    WAV supporting OURII
    💜tripleS - ARTMS💜

  • @cyclonus6804
    @cyclonus6804 12 일 전 +6

    This is the most unique and original-sounding song I have heard in years. Bravo ARTMS and Modhaus. Impressive. Most impressive.

    • @StrangeBrewReviews
      @StrangeBrewReviews 4 일 전

      I was disappointed flower rhythm was not in this style...this is too good to not the vibe going forward.

  • @getoojq1055
    @getoojq1055 29 일 전 +382

    I’ve never been this impressed by a kpop song in my whole life WTF this is ART

  • @noisynerg9854
    @noisynerg9854 28 일 전 +215

    I've never been interested in a kpop groups lore, the creepiness is so good

  • @sykkzoooo
    @sykkzoooo 20 일 전 +10

    What an amazing scared and dark vibe at the same time... No one can present like this😳🖤

  • @dariapluto9586
    @dariapluto9586 24 일 전 +10

    Wow, it's really something! Now i'm very invested in their future releases. Wish them more recognition

  • @elainepalarca9476
    @elainepalarca9476 개월 전 +402

    I don't ever recall a kpop group having this type od dystopian dark concept. Creepy and so good T T

    • @miyan4velicz
      @miyan4velicz 개월 전 +96

      Red Velvet couldve had this but SM keeps baiting with concept shoots then release a generic MV

    • @lissethg7249
      @lissethg7249 개월 전 +48

      I agree, this concept is very artistic, dark and melodic. Similar k-pop groups with creepy concepts would be Dreamcatcher - Chase me and Red Velvet’s latest MVs. But they don’t compare to this level 😮

    • @gowonbot
      @gowonbot 개월 전 +34

      @@miyan4veliczi will never forget when sm fumbled with seulgis mv

    • @devotedchristianxo
      @devotedchristianxo 개월 전 +29

      The closest I can think of is "Oh my god" by G-idle, and even still, it didn't reach this level of dark horror concept. Truly, Loona will always be one of a kind

    • @NinjaSniper85
      @NinjaSniper85 개월 전 +20

      @@lissethg7249YES Dreamcatcher i was going mention Dreamcatcher concept is like nightmares this a small company DCC all hail CEO Lee o7

  • @chlo4814
    @chlo4814 개월 전 +289

    THIS WAS SO ICONIC IM FLORRED

  • @pretzel477
    @pretzel477 25 일 전 +9

    if you got an ad for this and clicked, welcome

  • @M00coww1
    @M00coww1 12 일 전 +23

    Who is here after listening to "Girls Night" by Loossemble? 🙋‍♀

  • @Esomusicaify
    @Esomusicaify 개월 전 +99

    Guys the white creature is called selene, she is the queen of stars and HORNS, she is a mythical creature in greek mythology associated with Artemis. And you know her roman name?????? LUNA.

    • @Esomusicaify
      @Esomusicaify 개월 전 +16

      JADEN, I FREACKING APPLAUD YOU

    • @elainepalarca9476
      @elainepalarca9476 개월 전 +7

      OHHH SHIIIIIIIIIIIII. GURLL T T WE ARE BACK!

    • @rubyjaneluvbot
      @rubyjaneluvbot 29 일 전 +8

      Isn't selene/luna a goddess of moon?

    • @jorgeperezocana7205
      @jorgeperezocana7205 29 일 전 +2

      @@rubyjaneluvbotyessss

    • @jorgeperezocana7205
      @jorgeperezocana7205 29 일 전 +28

      Selene is actually the moon goddess, moon in spanish is pronounced as loona so actually, selene getting ripped into pieces could represent loona’s disbandment and rebirth in artms

  • @yejisu
    @yejisu 29 일 전 +105

    horror concepts are so rare in kpop as far as i know nature and pink fantasy has done it, now artms too!

    • @koipheesh8610
      @koipheesh8610 29 일 전 +16

      dont forget dreamcatcher

    • @r.is.s
      @r.is.s 29 일 전 +5

      i thought nature's girls already scary enough but this one is many times scarier 🤧

    • @fdscrl6016
      @fdscrl6016 29 일 전 +6

      seulgi too but i feel like this is another level. i love dreamcatcher & seulgi but it's very surface level horror themes & this goes so much more deeply into it + the art direction is so cool

    • @PeroPalica
      @PeroPalica 28 일 전 +2

      this actually really reminds me of debut era pixy

    • @yahgirljuno
      @yahgirljuno 28 일 전 +1

      if you like the horror concept, you should listen to oh my god by (g)i-dle!

  • @pichii17un
    @pichii17un 20 일 전 +10

    Just because of this song I bought their albums lol

  • @jen_sen8508
    @jen_sen8508 4 일 전 +8

    why are they not promoting this more this could be huge 😭😭

  • @winning976
    @winning976 28 일 전 +340

    heejin's part tho "i could gather ex boyfriends" im shook this is soo amazing

    • @K-azuhaa
      @K-azuhaa 28 일 전 +7

      Frr with the jinsoul one too

    • @8ligh7
      @8ligh7 27 일 전 +11

      they had the gather ex boyfriends line while showing us 5 pieces of the cut up bloody corpse of, I would assume, the goddess Artemis?
      That's some metal imagery right there

  • @flowerene2630
    @flowerene2630 개월 전 +330

    I can’t believe they really went into labor for this… the dedication is real

  • @yayakibo1062
    @yayakibo1062 23 일 전 +7

    WHAT IS THIS MASTERPIECE OMG. The song, the video, the visual? This is all package perfction

  • @loonaurtheworldddd
    @loonaurtheworldddd 4 일 전 +6

    3 hours left until Candy Crush teaser!