RESPONDING TO QUESTIONS, CONCERNS and ACCUSATIONS

“I don’t work with dumb people” that’s some life goals right there

Will I personally buy this? No. Does that mean I should bash Tati because I don't want it? No. People who are just attacking her need to just stop.

As a pre-med student who studied dermatology and spent 3 years regrowing my hair after a bad bleaching experience (and no personal bias toward Tati) the ingredients are exactly what I took to regrow my hair. From 18 inches to 42 inches HEALTHILY. With no split ends. (No heat or harsh chemicals too) The ingredients seem legit.

Who is here after the iconic bye sister

Who else is scrolling through comments while listening to Tati! ✋🏻

I just wish when Tati did the reveal video she had brought one of the experts she’s working with on with her to discuss all of the concerns ppl were inevitably going to have. A dr, pharmacist, nutritionist, someone that she’s been working with. I think it would have been more profession and eased a lot of fears.

TATI didn't know then that this would be much easier than "Bye Sister "

When Tati said “shame on you” I felt that second hand shame

Taking a hot moment to appreciate a KRplusr that addresses questions and concerns from her subscribers instead of waiting for the storm to blow over. Classy and mature, just like how Tati has always been.

Although I have no intention on buying the product I have to say I think the way people have come for you in completely unacceptable, I think it's utterly ridiculous and I stand by you 100%

When people have finished your bottle of the vitamins, it's normally gets thrown away. I would like to see what you can do with all the plastic container. Maybe ask people to return them to reuse them.

TO ALL THE PEOPLE WHO JOINED TATIS POST SISTER BREAK-UP. Just a welcome from another fan. I've loved her for years, so glad more and more people are seeing her dedication.

I can understand the backlash about her not releasing makeup. But going after her parents and attacking people around her is completely unacceptable.

No one should EVER attack your family. SO uncalled for! Thank you for explaining & I look forward to future launches

I finally gave in and purchased your Halo vitamins, supplements, skin quenchers... I have to admit, I did not want to like them simply because they are kind of pricey. But, Tati, I have had issues with dry skin for as long as I can remember, I live in the desert, and I thought there was never going to be anything that would correct it for longer than an hour or so… In one week I have seen dramatic differences in the hydration of my skin, in the elasticity of my skin, and I cannot wait to see other improvements as I continue using them. Thank you so much! Your product is fantastic!!!💋💋💋🙏🙏🙏😇😇😇

Many people here doesn't understand why tati is mad .
She isn't angry bcs people are asking question . She is angry bcs some dumb people are making negative comment without real facts and some are spreading false rumors , attacking her mother for no reason

I worked in nutraceuticul manufacturing and packing company as a QA inspector for almost 8 yrs. I now work in Pharmaceuticals for a major well known brand.... 16 yrs experience working in FDA ,cGMP, cGLP regulated enviroments. From what she is saying about the processes, testing, and packaging is 100 percent correct. I also have a degree in business administration so what she is saying about wholesaling is also correct. To me I'd say she sounds credible. Just my thoughts based on my own knowledge and experience.

My husband has been highly active in supplements for the last 20 years and we actually have almost all the ingredients of this supplement in our pantry (which I thought was funny). I showed him the ingredients and he said that these are all good/great ingredients. His only thought was the price was high and some of the ingredient amounts were very little and this video explains the reason for that throughly. I’m sure the bottle design costs more as well. I will be giving this a try, I’m excited to see if I see any results.

One year later and look how successful your business has grown 💜 God is great! You are smart! I love you! 💜

I love that she gave a very honest and informative video to shut down all the false accusations/claims.

This could have been a very professional and elegant comeback video if you had simply included 1) before and after pics 2) sit down and q&a with a physician 3) shown a video of lab and how your product goes from start to finish.
Short, straightforward and a respectful way to deal with negativity and backlash from your own subscribers.

I think a little bit of market research could have really helped Tati here. I'm a huge fan of her.. I think a series of videos before the launch showing behind the scenes and interviews with scientists/doctors... Or even a series now could possibly help the backlash

Thank you for making this video. It was super helpful to see the true side of Halo Beauty. This seemed so genuine and I really appreciate that you take care of us and your subscribers relationships with you. Love and peace-💞

I am so sorry people were so intense and jumped to conclusions! Love you girl!! You are paving the way!! I will be praying for you!

Inclusivity not just skin color!!! Exactly what I shouted out when I saw some videos critiquing every single word and putting everything she said under the microscope!!!oh my god!! her brand so far has been the most professional/transparent launch here on KRplus

I don't know how some of you can't see how passionate she is about what she does. Whether you like the product or not you can't say she hasn't put her full heart into making this and into her entire channel. I have so much respect for you Tati, I'm so proud to have called you my favourite beauty guru for the past few years. Can't wait to see what else you'll come out with

Tati, I’m not a person who usually comments or active on social media. This is a rare occasion I do want to say something. I am on my third bottle of halo and it has done wonders for me. The work you did is amazing. It is an honor to be able to try your product. Your dedication, the quality and how much thought you put to this product and the results are so so amazing. Keep up the good work. Love you!

Just ordered two bottles of Halo beauty, gotta support an informed, fair, professional and caring Queen 👸 can’t wait!!

Even though I cannot afford 40$ vitamins right now but I generally hope your brand becomes an success.

You have the right idea; Nutrition, Skin Care and Make Up!!! That's the smart approach to beauty. Don't let ignorant, jealous people upset you. Classy of you to offer this full explanation, but please Waste no more time on negative people, the rest of us are looking forward to the next products. Negative Nancys move along,👣👣👣 no one is forcing you to be here. Hugs be happy Tati!!!💄😇💄

I just love her calm demeanour.

Love you Tati! I'd like to say thank you for having such a soothing voice, even when your a bit mad. 😘

Asking Tati to clarify information about the vitamins is okay, asking her for clinical trial photos is okay. But attacking her MOTHER is so not okay, y'all. Play nice, keep it professional and business related.

I can’t believe this has all blown up so much. I trust Tati wholeheartedly as a reviewer, so I completely understand people asking questions. All they’ve ever known Tati as is a reviewer so when they see her going outside of the box they panic. But I’ve learned a lot in this 50 minute video so imagine how much she has learned over the years she’s been working on it. You tell her not to get defensive but she’s put everything she has into this so why would she not defend it?

I am so glad that the conversation has changed and that people are seeing the results.

I literally can't wait to try this. I can't wait to support you and see you grow even more on this journey!💓

While I'm not supportive of the hate I can understand people being skeptical. I think the reason that a lot of people are up in arms about this product is because it's really not what we would expect from Tati. Yes she might have briefly mentioned vitamins in videos before but that is not the main focus of her channel. When she said she was launching a line we all expected color cosmetics because that is what she tests and what we trust her to talk about, so these vitamins are coming completely out of nowhere and she hasn't built our trust in her to review things like that. I would also like to see the complete published clinical trial because it looks like the only thing on the website are results from a single person and an N of 1 isn't particularly convincing.

I wish you'd done a behind-the-scenes/the-making-of documentry type video.
And I wish you had before and after photos of people taking your vitamin. I love you Tati but you're the one responsible for that, it's your company. We shouldn't be the ones shelling out our hard earned money and then posting our results.
I'll wait for the skincare and colour makeup.

Thank you for taking the time to go through this in such detail and for doing it in such a professional manner. Forget the hater's you are doing a great job.

Tati, I have been taking Halo Beauty for a little over 3 weeks and my skin looks AMAZING!!
Thank you!!

Y’all complaining about her vitamins but yet you have these influencers promote sugar bear and don’t question them

People seriously need to calm down. Why on Earth are they attacking her mom??? All tati did was start a brand, a business she never said you HAVE to buy it.

Damn Tati. You're what's up. I've slept on ya for years not gonna lie. I know this is a crazy time for you but I've never seen someone so real online. You got a new subscriber and I'll be definetly doing a six month trial for your vitamins. Good luck and have a great day!
Edit: also just wanna say. Even if people are upset with you not releasing make up first I really feel like this IS the way to go about it. Releasing make up first would make your vitamin seem second rate. Having the vitamin release first shows where your focus has been so you're not just doing a whole beauty line and releasing some random vitamin. I truly wouldn't be as inclined to try the vitamins if I saw a bunch of make up along with it.

I love you, Tati! I love your positivity, your honesty and of course, your beauty! 🔥😍

Tati, would you please go over the clinical studies, including sample sizes? Thanks for addressing people’s concerns!

I'm not all that impressed by the launch, but honestly I think the accusations mentioned are RIDICULOUS. Coming for a registered employee? Questioning James' involvement? Coming for her MOM? That crap is crazy.

Oh my god Tati, you are such a breath of fresh air!
I love how positive and transparent you are.
Good luck and Thank you! xx

you’re incredible! thank you tati!

Can you please post a close up picture of your face, around your eyes, etc., when you first started taking the vitamin versus today? A picture of your hair before would be very helpful, too.

As someone with a background in lab research and medicine I feel like I have to clarify the whole no studies thing. When you set out to create a new drug or supplement you formulate what you think will work based on science and previous clinical trials of ingredients. This is why Tati can say her ingredients are clinically proven to do certain things.
Once a medical drug is created to treat something, the FDA requires that it go through efficacy testing as a whole because unfortunately what logically should work doesn't always actually work well in the body. Supplements and vitamins don't go through a clinical trial to prove efficacy after creation because they aren't approved by the FDA. Yes, this means there's a higher chance Halo Beauty won't work the way it logically should than, say, a cholesterol medication. But it also doesn't mean it's automatically a scam.
Now I totally understand where some of you are coming from, assuming Tati would have just done studies on her own to prove efficacy. But if she were to run her own clinical trial for these the price per month would skyrocket. With a medication, you have a population that is forced to consume your creation (because they have a specific disease) and you have giant insurance corporations forced to pay way more than $40 a month for said people to take the medication you've created. This means there's a return on investment even if you charge an extremely high price to cover the cost of bringing your creation to market. With supplements, you have to convince a population to purchase from you, so the cost has to be reasonable.
One last point, anticipating some of y'all thinking Tati is wealthy enough to do these studies anyway...no. The average cost to bring a medication to market is over 2.5 BILLION, including formulating a product and then paying for safety and efficacy testing (the company pays for this, the FDA just makes sure it was done well). A clinical trial alone costs upwards of $35,000 PER PARTICIPANT. So I'm sure even Tati agrees a clinical trial would be nice, but financially it just isn't feasible to have efficacy studies on the complete supplement.

Thank you so much for clearing this up! You are amazing, much love ❤

I love that you list everything and hope you continue to do so, I can’t wait to try your product! Keep it up :)

Part of the issue is people feel misled. She made this quiet announcement about a “brand” with literally no information. Not a single subscriber would have thought it was a supplement. Had she brought her subscribers along on the journey with her, the response would be very different. There’d be an excitement and hype surrounding it. Everyone assumed it was makeup and this felt like a massive let down. Literally no one would be jazzed about a beauty pill. That’s the problem. Not only that, but she never talks about supplements or benefits from them other than in passing to take vitamins. She kept this secret “passion” of hers too well, so well that no one knew she cared about them.

I have a chronic medical condition and I talk to my doctor about everything from hot chocolate to Tylenol to vitamins. Anyone with a health issue knows this. Vitamins and makeup (and most other products) cater to the MAJORITY of people. Love you Tati!

I am always in the late show Tati so PLEASE don't mind my lateness. I just hope you read this.
Anyway, I admire you so much & I really hope that all this issue has passed already & that your company is doing great. I just wanted you to know that I believe your company will grow, you will have your line of skin care & make up & it will be Very Successful!
Blessings!

It astounds me that you have to clarify so much to people!! The ignorance is ridiculous and out right nastiness to you and you family and business is totally uncalled for. I relate to you on so many levels and I can sit and watch your videos all day (I actually have once or twice 😬😁). Keep doing what your doing, we love you for it!!❤️

I may not have interest in this product, but I've been watching you for years and I will continue to. You are a ray of sunshine, and your marriage is just precious. If people don't like the vitamin, don't buy it. Big whoop 🤦‍♀️ You go Tati, you go! 😘

If people don’t like it simply do not buy it. The hate and going after family is truly crossing the line.

Been taking this for two months and it really has shown a difference in my skin and nails, great job Tati!

I have taken your advice on so many make up products without one regret! I cannot wait to try your HALO supplement! Thank you Tati!

Whoever found an article about your mom from like 18 years ago has WAY too much time on their hands.

While i wont be purchasing the vitamines because I do not have the extra money for them, I am so excited as to where this brand will go with skin care and other items

I love you so much. You are an incredible woman and I am so excited/happy for you and your Sucess!!! ❤❤❤ thank you for everything you do, you are SO inspiring. I support you and your dreams ☝🙌🙌

Your values are on point. I think you're taking the haters wayyy too personally and let them get to your core

I genuinely am so sorry that your product had so much backlash. I do think that a lot of the negativity was unwarranted, but I think a lot of this could have been avoided with a more clearer launch. We really didn’t even have a clue about the product or your knowledge on the product. I trust you and love your beauty advice, but that trust only extends to makeup. It doesn’t extend to my health, without having these types of conversations like in this video. I appreciate you coming out with this video, and really hope that the negativity doesn’t outshine the positivity. You have cleared up a ton of the questions I had. I’m so excited to follow the rest of your journey with Halo Beauty!

OMG GUYS ITS A VITAMIN, if you don’t like it don’t buy it and MOVE ON. Why are so many people so bothered, like this ruined their lives. There are so many beauty products out on the market, if she didn’t produce what it is you wanted then look somewhere else. It makes me so upset to see someone I trust being attacked over something she obviously worked hard on. It’s horrible that so many people in this world assume everyone does things with malicious intent. Most people who see this in others are that way themselves.

Still watching this video in 2019 and just purchased three month of supplements

I don't use halo but I really appreciate how open and honest you are about your product and are willing to discuss the doubts people have about the product. That is something most brands don't have the courage to do, and I really appreciate it

Sugar Bear Hair didn’t have before and after pics either but bc every famous person under the sun endorsed it no one cared!!! Tati is one of the most genuine youtubers, why is everyone making such a big deal out of this!? Stand strong Tati! Love you!!!💕💞

You're so strong. To work so hard, to really believe something, and to really push and actually talk to your subscribers and customers. Then to watch so many people accuse you so quickly and hurt you and you come out with a smile and very professional video. It's amazing, inspirational

Tati, I love you so much. You are the greatest inspiration. I just started taking Kiwi and I can't wait to share my results! I'm getting married in four months and your channel has given me the confidence to practice my make up and really focus on my skin care for my big day.

Tati, I follow you for a year already, and I love how you give lot's information about products
i been very busy all past years and i never take care of me, my hair and my skin are not good conditions, Halo beauty you know why because I trust on you

Reading the comments really stresses me out. I can't imagine reading them about me and about something I worked hard for

It breaks my heart that people act like this. Tati has done nothing but bring joy to KRplus and we need more of her in the world.

Thank you so much for your effort. You completely encourage me in every aspects ❤️.

Thank you for making halo.. beauty is from the inside out. And just remember haters are confused fans!!!

I feel like all of the criticism came from the lack of information we was given before her launch. If this video came out before her launch I feel as if it would’ve been a lot smoother. I’ve learned so much more about her product just watching this video.We are not just gonna go out and buy something and take it because a person whom you probably never met told you to buy it. Of course you should talk w a doctor or pharmacist before taking anything. I will support Tati in her future products but not w the vitamin bc of personal reasons.

I personally wouldn’t buy this vitamin because I’m not interested in it but I can’t believe all the negative feedback. It’s so crazy.

Great job on explaining what this product is all about, Tati! I actually ordered it and will give it a try! Stay tuned!

I believe that this product works. I just wish I could afford it, but you go girl shake up the industry.

If you would come out with a typical highlighter like everyone else, people would have no issue. You are trying to be unique and they all went for you. Keep doing you and keep coming out with amazing products.

The one thing I don't get is why Tati is upset about people looking into her company (address, people working there etc.). In European countries at least a lot of this info is kept in public registers exactly so that people can find them and make informed decisions about buying a company's products. If that info is public in the US too, why get upset by people doing due diligence? That's the kind of thing that gets me uneasy here (not to mention in the EU you HAVE to list ingredients so to us it's funny that that is supposed to be a big selling point).

So impressed by your authenticity and mature response to a difficult situation. Bravo!

Love your skin formula. The bottles are so beautiful. I display on my vanity. Keep doing it. Your helping so many people.

This says it all--- "Supplements are the Wild West,” says Dendy Engelman, M.D., a dermatologist in NYC. “They are not well regulated, so you can pretty much claim a lot of things that aren’t substantiated in science or in proof.”

I think the problem that generated the whole controversy is that there was not an explanatory and extensive video about the product and everything that has formula and others. on the page it's all out but many wanted was the video this video would have been perfect before the launch including a video with the questions on the page would have been perfect

You have so much class💕💕 period.

the reason i watch ur channel... no cuss words, Classy speech, subtle tone, and no unnecessary footage.

Tati,
I watched the whole video. And I really didn’t think I would watch a 52 minute video and listen to every single word, but I did.
First of all, your composure throughout your video has really impressed me. With all the negative feedback, name-calling, and hate, it is extremely difficult to not respond with the same. But you showed your audience how to be professional. You calmly responded to all the controversy with details of your journey on Halo Beauty. It truly shows your level of maturity and why you are a successful person. The fact that you don’t replicate negativity and that you use times like these to grow and learn sets you apart from other KRplusrs and truly defines your success.
Now, with Halo Beauty, I can see why there was so much controversy. People were taken a back by such an unexpected launch. This type of video with all the details of Halo Beauty’s journey should have been made before the launch, so that the audience would have known in depth of what they were going to spend their money on. With that said, I believe in your passion behind making and selling the Halo Beauty vitamins. The careful sourcing of your ingredients, decisions to make it vegan and gluten, sugar, and soy free, the fair pricing of it, and so much more that we cannot see prove your honest intentions to make effective supplements for your subscribers.
I want you to know that I am a supporter of you and your brand. I feel bad that you are going through undeserved hatred and criticism, but I believe that time will only tell how great your brand is. For all the hard work you put into not only creating the vitamins, but also uploading 5 times a week and maintaining honesty and integrity in your channel, you deserve all the success and more.
Lots of love from a fan.

Can you post the studies, please? I would love to see it on the halo beauty site.

It makes me soooooo mad when specially women can NOT see successful women succeed. Instead of posting hating comments get your life together, study, get a job. Do something. You guys are the reason the world is the way it is. Live her alone if you don't want to buy it. Don't buy it but let her be stop being freaking haters and do something with your life.
CONGRATULATIONS TATI THE BEST OF LUCK!

I struggle with a lot of the things you said too Tati and you are so inspiring and have such a positive and happy attitude on your channel!!! Love you Tati!!!

This is why it's so important to know your audience when you launch a product. If Tati had launched makeup, we would have all jumped on board because we trust her opinion on makeup. Heck, even skincare. We know that she knows her stuff on those topics. Both would have been crazy successful. But Tati launched a vitamin instead. I had no idea she was passionate about vitamins! Where are the dedicated videos about how important it is to take vitamins? Casually mentioning vitamins in a few videos is not enough. In Tati's case, It would have been smarter from a business standpoint to launch makeup/skincare and then launch the vitamin, not the other way around. I understand Tati's frustration, esp all the stuff with her mom(WTF?!) and that person posting the address, but I just can't buy a vitamin from someone who has only mentioned vitamins a few times on their channel in a very casual manner. I had no idea she was so passionate about vitamins. That's the issue here, for me at least.

I think the reason we are so shocked is this is a predominately makeup channel, not so much a health channel or vlog channel. We really expected a bomb makeup line. Personally I would have bought any makeup you launched but I’m just not a huge pill person. I’m a huge fan but I’ll definitely wait for a makeup launch!

You are amazing, Tati. You go girl!! Can't wait to try it!

I know this is an old video but I recently started watching all of them and just ordered the Halo. Thank you! Love you and all your videos ❤

I would like to remind everyone that just because you work extremely hard on something and put your blood, sweat, tears, and money into something does not and should not guarantee success or consumers being "nice and supportive" about it. Just look at the Subculture palette. Unfortunately, business is business. While I support Tati (or anyone for that matter) chasing dreams, ultimately, she is asking people to hand over a sizable amount of money per month for her product. She needed to anticipate and address valid questions and concerns from consumers who are ultimately paying for the product. Her launch video was seriously lacking in any kind of honest and knowledgable information on the product which was a really big miss and raised SO MANY red flags for so many subscribers/potential consumers. As someone noted in the comments, asking subscribers to become consumers changes the relationship.

I don’t know anyone who goes into the pharmacy and checks published medical articles before buying a SUPPLEMENT... people need to calm down... and get off webMD 😂
Tati, congratulations. You work hard and deserve your success.

Tati you are such an angel I’m praying for your future motherhood whatever that may be ❤️

Tati, i appreciate you more. Congratulations on this new journey and I'll continue to follow you and can't wait to see what else you'll come up with.